Smashmouth Marketing

JUNE 17, 2010

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. More Smashmouth Demand Gen Product Reviews. Upon opening up the solution, you can view your ActiveConversion dashboard. You're able to see your active leads, broken down by active companies, active prospects, and qualified leads.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

KoMarketing Associates

AUGUST 2, 2018

It is surprising just how much time brands are spending reviewing and approving emails—3.9 There’s a big opportunity there to streamline the review process and save time.”. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Customer Experience Matrix

JUNE 27, 2014

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Those firms will generally do better with a simpler solution that was built as an integrated whole, such as a StrongView (recently reviewed here ) or SiteCore (reviewed here not so recently ).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Webbiquity

AUGUST 29, 2011

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. FTC Disclosure: Webbiquity has no affiliate relationships with any of the vendors in this review. Genoo is a solid, easy to use tool, very strong on email marketing / marketing automation.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Liveintent

NOVEMBER 29, 2022

With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. Like Salesforce on Facebook. Follow Salesforce on Twitter. Visit LiveIntent.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Full Circle Insights

FEBRUARY 24, 2022

With more than 7,000 listings, 10 million customer installs and 170,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. Media Contact: Jacquelyn Brazzale Next PR jbrazzale@nextpr.com.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Smashmouth Marketing

JUNE 25, 2009

As with other product reviews on Smashmouth , this will be an ongoing experiment. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Smashmouth recommendation: Thumbs Up End of independent review. sales genius.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Customer Experience Matrix

MARCH 6, 2016

will also recognize when a visitor is having a problem and admit it can’t answer a question, although the user must manually review the failed dialogs to make refinements. Note also that Salesforce.com is just two years older than Infusionsoft; by the time it had reached Infusionsoft's current age, its revenue was already $4 billion.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Salesforce Marketing Cloud

JANUARY 22, 2024

We conduct and review countless interviews each year, so we predict generative AI will save us considerable time in this regard. Review the voice and tone. Feel free to email me at cwarsham@salesforce.com. Style and grammar checks. Generative AI tools can also tweak copy to make it grammatically correct and more conversational.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Webbiquity

JULY 12, 2016

Here are 14 of the best marketing automation tools based on their popularity with reviewers. Google Review Count: 93,900. Showcase reviews: SnapApp. Google Review Count: 85,400. Sample review: “The software, analytics, and support are amazing. Google Review Count: 62,200. Showcase reviews: 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

OCTOBER 2, 2012

As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Recognizing that this is already more than many users will care to review, KXEN plans to add simpler reports over time. The next best action app also relies on data stored within Salesforce.com.

Lead Ranking 120

Lead Ranking Salesforce.com Automation Lead Scoring 120

Smashmouth Marketing

OCTOBER 3, 2010

Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. NetProspex recently shined when we heard about the new addition to their service. This is such a HUGE addition to the world of data services.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Heinz Marketing

DECEMBER 9, 2021

Reviews/rating: G2 Rating: 4.4 / 5. Features/functionality: Integrations: Reviews/rating: G2 Rating: 4.3 / 5. Reviews/rating: G2 Rating: 4.3 / 5. Integrations: Salesforce, HubSpot, Microsoft Dynamics 365, Reviews/rating: G2 Rating: 4.0 / 5. What I like best about the product is how it is integrated into Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. End of independent review. I’d say that’s proof positive the system works.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. End of independent review. I’d say that’s proof positive the system works.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. A system with more advanced reporting, such as Brightfunnel (which I reviewed in December and has been a consulting client) starts at $3,000 per month or higher.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Brandpoint

MAY 18, 2020

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. Important blog posts and other content should be reviewed so the messaging is targeted to match common questions asked by customers.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Customer Experience Matrix

APRIL 3, 2013

As I wrote in my earlier SetLogik review, one particularly attractive result is the ability to match sales revenues with marketing leads, always a challenge in measuring the value of marketing programs.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Lattice

JUNE 23, 2016

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. Make sure you review any new vendor’s security audit results and determine for yourself if they take data security seriously.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. The system has some other advantages.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

ViewPoint

AUGUST 14, 2013

Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. The next PowerViews will be with Nick Stein of Salesforce.com. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post?

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

APRIL 26, 2011

I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. For this, the company has integrated with Cloud2You , a Salesforce.com App Exchange partner that loads selected records directly into templates to produce personalized mailing pieces.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Good stuff. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Biznology

JUNE 6, 2018

Let’s review the pros and cons of each: Call Tracking Hub. According to Salesforce.com , 92% of customer interactions happen on the phone. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Call tracking hub. Email marketing hub. One vendor already building a chat-based hub is Podium.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Customer Experience Matrix

AUGUST 14, 2014

Vendors I’ve Reviewed • Mintigo both returns new prospects and applies scores to prospect lists provided by the client. I last reviewed them in June 2013. I reviewed them in June 2014. This correlates to some degree with market presence. Lattice Engines runs different types of models against names provided by the client.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

AUGUST 23, 2012

See my 2011 MarketingPilot review for more details, bearing in mind that they’ve added capabilities since then. This doesn’t mean that every client actually connects them to CRM system. SalesFusion (which also ranked highly in the micro business segment; a good trick) and TreeHouse Interactive stand out in that region.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 6, 2013

It’s a little hard to review software that isn’t used by its buyers. Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. The system also gives sales users reports on new leads, activities of existing leads, and visits from target accounts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. As with Recommendations, users are presented with a list of messages they can review and reply to individually as appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - Persado wasn''t really new to me, but I''ve yet to review them formally.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Varicent

SEPTEMBER 23, 2019

million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses. With more than 5,000 solutions, 6.5

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40