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SMBs are investing more time and resources in marketing

Martech

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. Second, those statistics obviously represent less than half the the survey sample. The post SMBs are investing more time and resources in marketing appeared first on MarTech. and Australia.

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64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

MoEngage and ClickZ recently partnered to publish the “Future of Marketing: Why Personalization Matters” report, and statistics indicated that most respondents (64.2%) are being challenged by a lack of budget and resources when it comes to personalization.

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Report: Marketers Lacking the Necessary Resources to Execute Personalization

KoMarketing Associates

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. However, only 39% stated that they have the on-demand resources they need to run personalization within their organization.

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86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team

KoMarketing Associates

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. In terms of deficiencies, 44% named customer journey, acquisition and conversion.

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64% of B2B Marketers Still Faced with Budget and Resource Challenges

KoMarketing Associates

Fortella recently conducted the “State of B2B Marketing 2021” report, and statistics showed that B2B marketers are still faced with several obstacles as they look to achieve their revenue goals and marketing objectives.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.