Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format.

Peer-to-peer 114

Peer-to-peer Tools Comparison Advertising Benchmark 114

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? For content marketing to be truly effective, it needs to be backed by strategy and resources.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them, nearly a quarter reported a “significant increase” in pressure. Make sure to include benchmarks on reach, engagement, and conversion in your strategy. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. Do you have enough resources to achieve this?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 106

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 106

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. From the Gartner Report: Content creation accounted for 9.3% Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hinge Marketing

JUNE 7, 2021

The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry benchmarks for marketing spending and provides a special section on the spending behavior of the fastest growing accounting firms. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! Key Findings of the Study.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Sharpspring

JULY 27, 2021

To do that, SharpSpring partnered with Ascend2 to conduct a State of Lead Nurturing survey that was fielded to a panel of marketing professionals and marketing research subscribers. What we ended up with was an informative report that gave us a view into how the industry was implementing and struggling with this marketing strategy.

Lead Nurturing 101

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 101

KoMarketing Associates

FEBRUARY 7, 2019

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. Openprise surveyed companies for its “2018 Marketing Operations Benchmarking Report” to gauge their confidence in this marketing tactic.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Some two in five Gen Z and millennial workers have turned down an assignment or role because it did not align with their values, according to a 2022 Deloitte survey. The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Top Rank Marketing

AUGUST 16, 2023

B2B purchases are being scrutinized more deeply New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” “B2B companies are fighting over limited spend,” wrote Sara Lebow. Meanwhile, purchase cycles are extending.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach? What do we mean?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Now pulled through Google Search Console’s search analytics reports.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 29, 2020

Start by establishing benchmarks for the rankings of the pages you want to boost and for the specific financial metrics you expect greater visibility to affect. Once you improve your old page or get a new one up and running, run regular reports to quantify the boost in sales your efforts achieved.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Salesforce Marketing Cloud

AUGUST 21, 2023

According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. Keep your finger on the pulse with our newest State of IT report. We surveyed more than 4,000 IT leaders around the world about current trends and what’s coming next. What’s on the minds of IT leaders?

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Martech

FEBRUARY 25, 2022

But before jumping into the purchase process, you should follow the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. What are our reporting needs? Click here to download!

Digital Asset Management 113

Digital Asset Management Enterprise Management Work Management Marketing Management 113

Sword and the Script | B2B

APRIL 18, 2023

Here are three findings from the report that stood out to me. In the seven years we’ve been producing this report, there are a handful of things we’ve learned,” NetLine wrote in the introduction. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

SmartBug Media

MARCH 6, 2024

According to a ZDNET connectivity benchmark report, companies now use an average of 991 applications , yet only 28 percent are integrated. Data silos are a problem for any organization, and 81 percent of survey respondents from the benchmark report said silos were hindering digital transformation.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources. Below are resources we recommend for your health IT product research. Such resources include courses, webinars, assessments, meetings, and publications. Healthcare’s Most Wired Survey. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. They are learning to track activities such as calls, emails and texts compared to their team’s counterparts or benchmarks.

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. It also augmented the findings with a survey of 100 of its customers.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Get the Report. Contents 1.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Content4Demand

AUGUST 21, 2020

The Marketing Measurement & Attribution Survey Report recently published by Demand Gen Report provides benchmark research that reveals the challenges B2B marketers face in measuring their impact on sales and the strides they are making in overcoming those challenges. Here are six key takeaways from the report.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. While viewing time will vary, a good benchmark is 29 minutes. These are the most used interactive tactics that you can implement.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Salesforce Marketing Cloud

MARCH 21, 2022

This is especially true now, during “ The Great Resignation ” as HR (human resource) and IT (information technology) teams face a massive volume of onboarding. Survey data shows 92% of IT leaders are comfortable giving business users access to low-code tools , as long as the proper training, governance , and processes are in place.

Customer Satisfaction 98

Customer Satisfaction Loyalty Gartner Automation 98

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. AI is changing the game and setting new benchmarks for business excellence.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52