Vidyard

JANUARY 6, 2022

is a Chrome extension prospect list-building tool for finding contact information, facilitating email verification, and conducting bulk domain research. tool is limited in scope (contact information only), which makes it great for building email lists, but it does not help when it comes to targeting social media. However, the Hunter.io

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

JUNE 11, 2019

Characteristics of your ideal target customers will render the total number of customers your business is able to sell to based on your sales strategy. Find internal contacts at those target accounts Salespeople don’t talk to companies—they talk to humans. The best salespeople are the ones who build authentic relationships.

Ad Building 100

Ad Building Sales Cycle Marketing Proposals Work Management 100

Vidyard

OCTOBER 27, 2019

Research Your Target Audience for Video 4. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Research Your Target Audience for Video.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JUNE 11, 2019

Characteristics of your ideal target customers will render the total number of customers your business is able to sell to based on your sales strategy. Find internal contacts at those target accounts Salespeople don’t talk to companies—they talk to humans. Get their names, do your research, and find out who or what you have in common.

Ad Building 65

Ad Building Sales Cycle Marketing Proposals Work Management 65

Vidyard

JULY 27, 2018

Tito discusses what’s changing in B2B sales, what sales tactics are working, and why being targeted in your outreach will get you better results than trying to play the volume game. By showing the prospect that you’ve done your research, you demonstrate that you understand their business and can help them improve.

Features 54

Features Cold Calling Blast Campaigns Outreach 54

Vidyard

AUGUST 19, 2015

” This was a comment that Kerry Cunningham, Research Director at Sirius Decisions, made during a recent webinar, when asked whether marketers needed to have a defined marketing framework if they were already using predictive analytics tools. “The data is not going to tell you what to do.

Planning 50

Planning Webinar Metrics Advertising Agencies Top of Funnel 50

Vidyard

AUGUST 16, 2019

Focusing a narrative around a hero—especially with your sales target as the hero in your highly personalized videos—is so ingrained in us that it elicits unconscious agreement. , and return to where they started—changed forever. Image via the Gunn Center for the Study of Science Fiction.

Storytelling 75

Storytelling Video Marketing Lead Ranking Stats 75

Vidyard

MARCH 1, 2017

And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting. So I really try to be there with the research phase and try to understand — does it make sense to be reaching out at this point in time? How are you using video for prospecting?

Video Marketing 50

Video Marketing Screencast Peer-to-peer Stats 50

Vidyard

DECEMBER 14, 2020

KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Vidyard

NOVEMBER 28, 2018

The InsideSales.com platform includes the most accurate and compelling Email Prospecting module that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. Research shows that using video content has a significant positive impact on both open and reply rates.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Ranking Lead Scoring 65

Vidyard

OCTOBER 10, 2017

If you can tailor your videos to verticals like healthcare startups and BPO providers, replete with images of hospitals and call centers, they’ll see far greater success than videos targeted to ‘businesses.’ ’ The solution : Break content up into multiple, targeted videos.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

NOVEMBER 28, 2018

The InsideSales.com platform includes the most accurate and compelling Email Prospecting module that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. Mixmax: Send out sales emails that actually get replies!

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Ranking Lead Scoring 70

Vidyard

MAY 3, 2016

So even if only 25% of your buyers’ total research was done with video content (which is a low estimate, by the way), you’re missing a huge part of that research picture. Audiences are consuming significant amounts of video in their path to purchase, as in more than 30 minutes worth.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Paid Search Agency 50

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. The lesson: Weave your target market’s everyday scenarios into your videos.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

SEPTEMBER 14, 2017

As an account-based marketing company, from the beginning we’ve been focused on personalization and obsessed with finding creative and authentic ways to reach contacts at our target accounts. So as with any good prospecting, first research the company to ensure it’s a good fit for your offering.

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Vidyard

JANUARY 4, 2017

Every company has a target market, right? So how do you target this new breed of farmer? This also allowed us to validate the research and personas in the marketplace.” Whether it’s selling leather jackets to motorcycle riders, or flippers to scuba divers, knowing your audience is the first key to success.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Vidyard

MAY 11, 2016

“More opportunities with the targeted accounts that we’re actually trying to sell to!”. In fact, more than 50% of those MQLs had been outright rejected due to being at companies that were not in our target market. We could generate more demand at targeted accounts that we all knew we could sell to. This simply would not do.

Account Based Marketing 50

Account Based Marketing Marketing Qualified Leads Lead Ranking ABM 50

Vidyard

NOVEMBER 20, 2017

In an exclusive new Forrester report , the research firm cites three ways most marketers mess it up: They over-complicate video production. They fail to target it properly to their buyer personas or adjust content types to different buying funnel stages. They fail to attribute video properly.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Vidyard

JANUARY 5, 2021

We’re missing targets. According to McKinsey research , companies that analyze and act on sales behavior can increase their sales productivity by up to 20%. Sales to Date, Sales Growth, and Sales Target. We’re failing to close sales. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

APRIL 3, 2019

How to do it : Consult your customer research. Write it down and keep your notes handy (Optional) Pick the keywords you’ll target with your channel 2. If that’s your situation, consider creating a channel that’s of broader interest to your industry. Or, maybe don’t use YouTube.

Youtube 117

Youtube Advertising Channels Branding Brand Identity 117

Vidyard

NOVEMBER 16, 2015

In the report, Merlivat offers some really unique options for targeting your video campaign that will help you reach your target audience through paid promotion and therefore make the most efficient use of your budget.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Vidyard

SEPTEMBER 21, 2016

When you have better targeted leads that have a higher probability of closing, the salesperson can not only build up a solid, sizeable funnel, and the intel helps you close quicker. When you customize your video to your targeted prospects, the conversion ratio increases. Simple: They target their market.

Top of Funnel 50

Top of Funnel Video Marketing Forrester Advertising Funnels 50

Vidyard

MAY 7, 2018

Hyper-targeted prospecting. The idea of hyper-targeted prospecting is simple: carefully select your target accounts and then create relevant, personal outreach tailored precisely to them. Want to try out hyper-targeted prospecting for yourself? His solution? Note: do not actually attempt to spear your prospects.)

Enterprise Management 70

Enterprise Management Outreach Blast Campaigns Webinar Metrics 70

Vidyard

MARCH 9, 2017

In 2017, Radicati Research projects that, on average, we’ll each receive nearly 100 business emails every day. Recent research from Microsoft shows that the average attention span of the prospects you’re targeting has plummeted to less than 8 seconds. That’s why selling in 2017 requires a different approach.

Video Marketing 51

Video Marketing Personalization Terms and Conditions Response Rate 51

Vidyard

NOVEMBER 26, 2013

Having their Senior Online Marketing Manager approach their Director of Research in the lab with questions was a fun idea. Takeaway: If you can present your research or predictions in a fun, visually stimulating way, it might keep your audience around longer! Takeaways: Don’t try to fit everything into one video!

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

AUGUST 16, 2019

Focusing a narrative around a hero—especially with your sales target as the hero in your highly personalized videos—is so ingrained in us that it elicits unconscious agreement. And if that minute sticks in your target’s mind like the plot of Star Wars, you’re talking about a heroic boost to responses, conversions, and sales.

Storytelling 65

Storytelling Video Marketing Lead Ranking Stats 65

Vidyard

APRIL 30, 2021

Try to develop and evolve your own templates and scripts based on your unique personality, delivery style, target personas, and industry needs. This technique allows you to speak to the fact that you’ve researched their company, and you’re acknowledging their role. They can include: The use of both webcam and screen share.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

NOVEMBER 22, 2017

Like any product, your videos are targeted to solve a specific customer problem. Here are a few areas you might explore with customer research: Ask customers how they feel about self-help videos. Congratulations if you’re among the thousands of businesses that have created a library of customer support videos !

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Touchpoints 72

Vidyard

MAY 2, 2018

. “I use Vidyard GoVideo on a daily basis and have booked meetings that may have never happened because I went above and beyond what most prospects have ever seen,” he says. Florin’s best practices for video prospecting: Don’t use a script! Share some of your best tips (or videos) in the comments below.

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

Vidyard

NOVEMBER 29, 2016

In fact, it’s becoming clear that personalized, targeted videos used throughout the sales funnel are more engaging and more effective at turning viewers into customers.” Demand Metric found that video has a growing role in ABM, a strategy for targeting prospective customers at the account level rather than the individual lead level.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

MARCH 3, 2015

But not just with more content, with targeted content that specifically aims to help buyers through the funnel. How are they conducting their research? With research. In fact, we’ve all been beaten over the head with the statistic that more than 65% of the buying process is completed independently of sales.

Top of Funnel 51

Top of Funnel Buyer's Journey Template Video Marketing 51

Vidyard

JANUARY 5, 2021

We’re missing targets. According to McKinsey research , companies that analyze and act on sales behavior can increase their sales productivity by up to 20%. Sales Metrics Sales to Date, Sales Growth, and Sales Target Know how much you’ve sold, how much you’re projected to sell, and how much you should be selling.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

AUGUST 12, 2014

It’s often difficult to explain what you do as a B2B company, let alone make it sound fun; but even if you are as B2B as it gets, you can still create something to impress your target audience. The use of Wes Anderson’s recognizable style helps them not only tell the story, but appeal to movie buffs within their target audience.

Video Marketing 51

Video Marketing B2B Marketing Examples Phishing 51

Vidyard

OCTOBER 6, 2014

Now, new research is showing us that online video is among the most common and effective tools used by high-visibility experts to build their reputations. Understanding Visible Expertise At the Hinge Research Institute, we recognized a rise in the importance of high-visibility experts. Remember Rand Fishkin’s Whiteboard Fridays?

Video Marketing 52

Video Marketing Ad Building Ideal Customer Profiles Aggregators 52

Vidyard

MARCH 4, 2020

Conduct research. Succinct, clear, and targeted: It mentions other software systems its viewers likely use. It’ll make your product or service seem more complicated than it is, and sometimes it’s good to leave some questions unanswered so viewers feel compelled to contact sales. Have an intriguing thumbnail so viewers click.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

MAY 9, 2017

This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. The MIT Sloan CIO Symposium is organized and developed by the MIT Sloan Boston Alumni Association, the MIT Initiative on the Digital Economy (IDE), and the MIT Sloan Center for Information Systems Research (CISR).

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65