Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. ” 5) Social media is most popular, but search is most important. Here are seven findings from the report worth highlighting. 2) The budget outlook varies a lot by industry.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Take advantage of low-lift, quick-cut tutorials.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Something old, something new…use metrics to drive content strategy. But posts about basic business concepts and strategy can remain fresh and timely for far longer. No surprise there. Familiarity breeds intent.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Top B2B Digital Marketing Trends for 2021. As COVID-19 forces us to stay home and keep social distance, we crave human interaction.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. Try building your strategy around Forrester’s 7 dimensions to building B2B trust.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. So let’s check out these 5 trends for the future of marketing in 2020. Consumers still prefer physical stores.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. If you are considering updating or revamping your digital advertising strategy this holiday season, there’s a lot you stand to gain.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Comprehensive. With over 3.6 With over 3.6

Social Media 144

Social Media Research Social Marketing Media 144

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. Consumers are looking to spend, and it’s not too late for marketers to act.

Act-On 118

Act-On Trends Paid Search Agency eCommerce 118

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. IBM’s research found that more shoppers want AI help when they’re shopping.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Strategy.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. and European markets is a unique challenge for U.S-based

Social Media 100

Social Media Stats Webinar Metrics Media 100

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. From your episodes, you could pull a quote and post it on social media.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Porch Group Media

OCTOBER 20, 2022

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business. Valuable Data To Guide Your Acquisition & Retention Marketing Strategies. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. As always, social media played a large part in distributing content.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. They prefer to gather information themselves before speaking to a human when researching a brand or product.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Social commerce.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Meerkat Marketing

DECEMBER 28, 2023

In the evolving marketing landscape, staying ahead of the curve is not merely a strategy; it’s a necessity. Use AI to optimize your messaging for your target audience by using it for researching and refining. Unsurprisingly, the AI journey in marketing will continue to grow in 2024.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80