Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Contently

NOVEMBER 22, 2021

This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Content marketing budgets are on the rise, buoyed by virtual events.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Additionally, B2B businesses do this through long-term organic lead creation techniques. Must Read: Top 7 Advantages of B2B Marketing Plan.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. These are real thoughts present in the day-to-day planning of a demand generation marketer. In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Marketing Insider Group

APRIL 17, 2023

25 Best Marketing Articles No time to sift through Google SERPs? In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. Outsourcing your content creation will not only help you save time, but also publish consistently and gain expert advice.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Marketing Insider Group

MARCH 13, 2023

10 Small Businesses With The Best Content Marketing Without further ado, here’s 10 examples of small businesses that deserve content marketing awards. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results.

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

JANUARY 30, 2023

Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business.

CMO 223

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 223

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. These are real thoughts present in the day-to-day planning of a demand generation marketer. In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 The post Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. This is a great opportunity for you to try out some new marketing research tools — for free. 5 free and affordable marketing research tools.

Budget Programs 83

Budget Programs Research Trends Tools 83

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. The marketing budget situation.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Biznology

FEBRUARY 7, 2018

There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to be updated and changes should be made accordingly to reinvent the marketing plan assignment as a whole. Advertising is a part of marketing but has a much wider ambit.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. This makes intuitive sense.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. There are many benefits of completing marketing plans and budgets early. If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). Invest in success.

Marketing Budget Creation 104

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 104

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. According to the SOPM report, 57.3%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Hinge Marketing

FEBRUARY 19, 2021

Many firms benefitted greatly during this time–while other firms did not meet goals and expectations and are planning to rebound this year. The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. With a global pandemic, a contentious U.S.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

KEO Marketing

OCTOBER 10, 2017

When developing a B2B marketing budget, there are two key perspectives to consider. External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. External Budget Considerations. Internal Budget Consideration.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

KEO Marketing

OCTOBER 10, 2017

Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Marketing Insider Group

MAY 11, 2021

Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. year over year, meaning businesses are catching onto this trend fast. Source: Grand View Research. Optimizing Future Marketing Campaigns.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52