Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. B2B marketers, in particular, have seen success utilizing social media, according to previous research.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. As more marketers discover the benefits of leveraging video, previous research suggests that they already consider it to be an important component of their strategy.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. Let’s dive in! How can PPC benefit manufacturers?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. Consider the time and resources spent on research, writing, editing, and design.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. About 16% stated that they have not yet begun to measure their ROI. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars. You can check out the research report on webinars from Forrester and Hubilo here.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? Having concrete goals is the foundation of ROI assessment. A positive balance indicates a favorable ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

KoMarketing Associates

JUNE 2, 2020

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies. In addition, 51% of marketers who say personalization is best across multiple touchpoints earned 300% ROI or more.

ROI 156

ROI Studies Personalization Touchpoints 156

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Backlinks and earned media: The most effective SEO strategy today is to create content with such great original research and reporting that it earns backlinks and press. Their crime: failing to set goals.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Employee satisfaction keeps employees on the job longer.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? We recently spoke to Becca Chambers, SVP of Global Brand & Communications at Alludo, about how the brand measures the ROI of their PR activity as part of our PR for Growth podcast series. Trust us – we’ve got the data to back it up.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

Marketing Insider Group

JUNE 1, 2020

There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. The post Proof of The ROI of Storytelling in Marketing? Because of its ability to resonate deeply, you should incorporate storytelling into your content marketing.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement. This was followed by search (63%) and display (53%). Approximately 60% also stated that email was their most effective paid channel.

ROI 157

ROI Email Marketing Social Media Youtube 157

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. According to the research, email marketing delivers an estimated $44 for every $1 spent by marketers.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

SalesIntel

JANUARY 19, 2022

We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Once you have calculated your current ROI, we’ll help you find a strategy to help you increase your ROI and meet your sales goals every quarter. . What is ROI? But first, what is ROI?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. The answer is market research. other areas of business) have been a bright spot in my life as a healthcare tech writer.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. It’s probably a high priority for your brand, as you know there’s ROI in this.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. At Walker Sands, we’re outcomes-obsessed, which is why we start with research and insights.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

Animalz blog

FEBRUARY 25, 2024

ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Heinz Marketing

JULY 8, 2021

Click here to access the full research report. According to our new research , virtual and hybrid events will have a strong foothold in the event landscape/space in 2021 and beyond. It is clear B2B marketers see the ROI of virtual and hybrid event programming.

ROI 74

ROI Research Marketing Strategy Marketing & Strategy 74

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI. Video Marketers Grow More Confident in Social Content.

ROI 182

ROI Video Marketing Content Landing Pages 182

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

KoMarketing Associates

NOVEMBER 12, 2018

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts. Most of marketers’ ROI metrics are focused on financial outcomes. ROI for Social Media Marketing also challenging.

Marketing Report 148

Marketing Report ROI Social Networks Social Media 148

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Despite the hurdles associated with lead generation, previous research suggests that it’s still a top priority among marketers in 2020.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Heinz Marketing

AUGUST 20, 2022

In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. Each of the ten rules is uniquely backed by empirical research.

Case Studies 94

Case Studies Case Study Studies ROI 94

LeanData

NOVEMBER 22, 2022

3) Ask sales reps to research and complete the contact record. (4) This outdated process is frankly an expensive, ineffective use of time for employees meant to be selling, not researching. The post Increase Trade Show ROI with a Personalized, Digital Buying Journey appeared first on LeanData. Here’s how it’s done.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98