Trending Sources

Marketing Automation Trends - Download the Report

Everything Technology Marketing

But what are the current trends, challenges, and success factors for marketing automation? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. Enjoy the report What marketing automation benefits do marketers expect? How do marketers evaluate marketing automation vendors?

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

VEST Report. Usually I do this by taking a close look at which features have become more common since the last report. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. b2b marketing automation demand generation software marketing technology Raab VEST report

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Here are several conclusions from the report that may be at least bit more unexpected and noteworthy. Download the full report for all the details.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. report on things that have already happened.

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. The VEST entries showed very little change in the features reported by the various vendors since the last report. products are pretty stable, too.

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. Content marketing getting better. Mobile, mobile, mobile.

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. And do you have time for that? Pretty interesting stuff?

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. report on things that have already happened.

Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

While reports that teenagers still use Facebook might be comforting, that market share is rapidly dividing among smaller niche apps, even among some that have been available for a few weeks. How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either.

Trends 116

Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. Notice that it’s not “they’ve closed a new lead.” So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts. The first step to ABM reporting, is to implement lead to account mapping. Conclusion.

B2B Sales and Marketing Trends for 2016

Great B2B Marketing

At the end of each year, my team and I publish a report on the major B2B marketing and sales […]. The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B Sales

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. According to a mobile consumer report from Vibes, about a third (32%) of smartphone users currently use a mobile wallet. This week's topic: Mobile Marketing. Read the full story on Luxury Daily.

Mobile 114

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. report on things that have already happened.

6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. As I suggested early, it’s important to take the Internet Trends Report with a grain of salt since Meeker is not an impartial observer. For one day a year, slideshows are cool. Meeker and co. There are 7.4 billion smartphones. But 4.6

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. The purpose or the report is to provide information that is timely and actionable. You can read the full report here.

Trends 117

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs.

Report 107

The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Report: More than two-thirds of digital media time now mobile, apps 50 percent. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. Mobile Marketing

Mobile 109

New Report: B2B Content Marketing Trends

Everything Technology Marketing

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! The fastest growing content format is Infographics, whose use increased 1.5x from last year 4.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief.

Why Speed Matters in Marketing Reporting

Captora

Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. It is the difference between more longer term trends analysis (monthly, quarterly, annually) and metrics-based insights which inform real-time performance forecasts and optimization (daily, weekly). ” A Report Is Only as Good as Its Data.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. 1. And less than 10% report using tactics like branded apps, podcasts, printed books, or games. 8. But just 38% report that they “curate or syndicate third-party content.” Case studies (64%).

How to Decide What Marketing Metrics to Track and Report

It's All About Revenue

You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. This really gets at the distinction between what metrics are worth tracking and what metrics are worth reporting. Yesterday I was at a marketing event and the topic of metrics came up. jumped at the chance to respond.

Report 129

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

It's All About Revenue

Follow this link to read our full report. Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers, so being at the cutting edge of email design and cross-channel strategy is especially important. More retailers are engaging customers with impressive digital tactics, but which elements take campaigns from good to great ? We picked supermarkets for our analysis, as these retailers operate in one of the most competitive fields for consumer spend.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Check out the full benchmark report here , which includes data for six industries.). Year-Over-Year Trends. Download the complete 2016 AdWords Industry Benchmark Report below.

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams. You can download a copy of the report here (registration required.).

Five trends transforming content marketing

grow - Practical Marketing Solutions

Monitor and report on an entire web presence. Report on the engagement and performance of your content marketing investment. The post Five trends transforming content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Monitor and report on an entire web presence. How is this shifting? What What is Inbound Marketing? Ad blocking. You bet!

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

Fearless Competitor

Marketers, on average,  spend over a quarter of their marketing budget on content marketing  (see the full budget breakdowns in the report). While in-person events and webinars are still seen as the most effective tactics, on average, the following ranked notably higher in perceived effectiveness compared to our last report: Blogs: 45% increase. You can watch his interview here.

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. A few interesting trends stood out: revenue growth is accelerating. added four new vendors to the report, all of which have just begun to market their products aggressively. You, too, can uncover exciting industry trends and share them with your friends.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

It's All About Revenue

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors.

Interesting content marketing trends to watch for in 2017

Biznology

With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. A new year is upon us and growth is evident with the many changes in content marketing. If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch.

This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report

Junta 42

Next, we dig into Mary Meeker’s annual technology trends report, which is full of amazing facts and opportunities; we touch on developments in mobile, enterprise software, and millennials’ growing influence. This 196-page report is full of important trends and opportunities. In this week’s episode, Robert and I announce that CMI has launched Content Inc.,

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence.

Mobile 115

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

Trends 151

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. This is a standout year for B2B marketing. B2B Marketing

Trends 112

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t.  To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012. Code is the new king.

Trends 124

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Software Solutions Used. Final Thoughts.

Budget 124