ViewPoint

APRIL 19, 2017

I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.” At the conference, Laura talked mostly about her success with social media: “Post with a purpose – teach them something.” (An

Conference 149

Conference PointClear Cold Calling Work Management 149

ViewPoint

MARCH 19, 2015

Rather than just pushing promotions in the moment, marketers can “connect the dots” and determine what next steps to take. Ginger believes it is critical to spend on the mobile experience so that conversations continue either on a bigger device or even in-store.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

OCTOBER 5, 2018

An example is a company with a high net promoter score (NPS). I call selling into an opportunity to improve situation selling into a rainbow. Only the most self-actualized ( Maslow’s Hierarchy of Needs ) individual is going to buy for this reason.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

ViewPoint

JANUARY 31, 2013

Promoting flexibility and coaching with compassion have replaced outdated tactics like the “wall of shame” in top performing sales operations, allowing sales professionals to focus on their customers. Managers may bristle at the idea of paying sales people to surf the web, Josiane says.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

JULY 16, 2013

Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time? Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

ViewPoint

OCTOBER 24, 2011

Chatter essentially provides a private social network that promotes collaboration, connects people quickly and accelerates information sourcing and sharing. Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing).

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

ViewPoint

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

OCTOBER 23, 2012

You see, for years, an inside sales position has been considered as the bottom rung on the sales ladder — their immediate ambition to gain promotion to an outside sales job, with a car and an expense account: An obvious sign to their family and friends that they were “making it” in sales. Not anymore.

Bandwidth 120

Bandwidth Consulting B2B Sales Opinions 120

ViewPoint

APRIL 23, 2013

You need to back up your assessment with clearly observed evidence of the necessary changes in your prospect''s buying decision journey—or hold back from promoting the opportunity to the next stage. When qualifying, hope is never an acceptable strategy. Top Performers Qualify Differently.

Process 120

Process Work Management Marketing Management B2B Thought Leadership 120

ViewPoint

NOVEMBER 27, 2012

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Sometimes those people are us! So after all these years what have we learned? As it turns out a lot.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

SEPTEMBER 26, 2011

Facebook Markup Language, which is very similar to HTML, enables you to build colorful and interactive pages to promote your company, products and events. Facebook success demands knowing a few of the ins and outs of the platform and the community. Here are five tips. Take advantage of FBML. You can embed videos and forms to capture leads.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

FEBRUARY 19, 2013

When you postpone advertising, skip going to a show, cancel the pay-for-click, or fail to email your promotion, you opt out of the marketplace for that period of time. Yes, B2B average sales cycles are six months or so; BtoC cycles are shorter. But buyers develop their short list quickly.

Planning 120

Planning Sales Qualified Leads Work Management High Quality Lead 120

ViewPoint

OCTOBER 10, 2011

They cut their teeth on product-price-placement-promotion—the 4 Ps of marketing. ” The short answer is they seem to be learning this “on-the-job” and this can be quite a challenge especially in the enterprise organization. So let’s look at where the CMO might learn these new skills.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ViewPoint

APRIL 25, 2011

Using 3 rd party content helps to promote that third party. On the flip side, if you produce great content, your network will serve as a traffic generator for you. Crafting your own thought leadership content sets your company up as an expert. Same goes for content curation.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

ViewPoint

MARCH 22, 2011

There are now a stunning number of companies involved in B2B marketing automation—from vendors to consultants to analysts—all essentially promoting the idea that you can optimize your way to success. Building a great B2B brand.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

JULY 21, 2011

That is, it takes time to develop content, promote it, and get prospects to find it and engage with it. Early-stage to late-stage market coverage. Many agree that inbound marketing and marketing automation work best when time is not an issue.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

ViewPoint

MAY 2, 2012

Cisco is hiring former BusinessWeek, Wall Street Journal and Forbes reporters to write lengthy thought pieces under the Cisco brand about topics that don’t promote Cisco products—i.e., He likes both Cisco’s The Network and Intel’s Free Press for reinventing their press rooms as media organizations.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

NOVEMBER 20, 2012

SMA promotes professional development, peer networking, best-practice research and thought leadership among professionals who manage, coach and support sales organizations. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association.

Process 120

Process Allocation Marketing Management Peer-to-peer 120