ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Look at the case studies in this same issue. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work?

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Biznology

NOVEMBER 27, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

DealSignal

AUGUST 27, 2020

Industry studies find that up to 50 percent of CRM data is incomplete, out-of-date, or inaccurate. Note : All company and product tradenames contained herein are the property of their respective owners. Salesforce is a registered trademark of Salesforce.com, inc. Press Contact: DealSignal Betsy Graham betsy@dealsignal.com.

CRM 52

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 52

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

The Point

APRIL 1, 2014

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 100

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

The ROI Guy

MARCH 28, 2016

A recent study by Forbes Insights indicates that top performing Sales Enablement organizations are distinctly different in their ability to: 1) Create content that is relevant to the needs of the customers they call on (67%) 2) Communicate the company’s value story (63%). If you are heavily competing, you want to be aggressive.

Salesforce.com 40

Salesforce.com Marketing Proposals CMO Differentiation 40

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Allocadia

JUNE 17, 2019

In our industry-wide benchmark study , the data clearly shows that organizations expecting budget and revenue increases have a much stronger approach to their overall marketing technology stack and tech strategy. At Allocadia, we’d consider ours to be Marketo, salesforce.com, and Allocadia (of course).

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

DealSignal

AUGUST 28, 2019

Industry studies find that up to 50 percent of CRM data is incomplete, out-of-date, or inaccurate. Note : All company and product tradenames contained herein are the property of their respective owners. Salesforce is a registered trademark of Salesforce.com, inc. Press Contact: DealSignal Betsy Graham betsy@dealsignal.com.

CRM 45

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 45

Adobe Experience Cloud Blog

JANUARY 18, 2011

In this sales session, Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness , Bill Binch, SVP of Sales at Marketo, and a panel of sales professionals tackle the following objectives: creating a high-velocity revenue engine, unleashing sales productivity and the death of cold calling.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. As you might imagine, DemandBase offers many case studies to show how much this improves performance. Let’s start with DemandBase.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Engagio

DECEMBER 28, 2020

The top four areas to adjust included changing products or services (63%), pricing strategies, distribution channels, and customer segments. These come right from the ITSMA-ABMLA 2020 Benchmark Study : Accelerate agile : If 2020 showed us anything, it’s that the best-laid plans can go out the window in an instant. Jon Miller.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Allocadia

APRIL 15, 2019

In our industry-wide benchmark study , the data clearly shows that organizations expecting budget and revenue increases have a much stronger approach to their overall marketing technology stack and tech strategy. At Allocadia, we’d consider ours to be Marketo , salesforce.com, and Allocadia (of course).

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

Customer Experience Matrix

JANUARY 20, 2009

This was cited by 55% of respondents, compared with 14% for “inquired before, never bought”, 12% for “no system to organize leads”, 10% for “no phone number”, 7% for "geo undesirable" and 2% because of "no quota on product". Based on the previous question, we can probably assume that the critical piece of necessary information is time frame.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Ranking 120

Valasys

MAY 22, 2019

B2B companies thrive on the idea of tapping into several niches so as to discover their potential customers, evaluating their potential as leads for their product or services & finally guiding them through their sales funnel to convert to sales. According to a study by Salesforce.com, CRM can improve customer retention by up to 27%.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

Customer Experience Matrix

NOVEMBER 18, 2009

- Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

LeanData

APRIL 8, 2015

“We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. LeanData Research Study , Sept. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. LeanData Solutions Overview.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

APRIL 1, 2009

Their new product, DemandBase Professional, is another matter. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. DemandBase said they hadn’t made a formal study of the quality of those leads, but felt confident they were more than worth the cost.

DemandBase 120

DemandBase Lead Ranking Lead Scoring Jigsaw 120

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Write case studies, eBooks, white papers, etc. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

MARCH 3, 2011

In the purchase phase , it is all about selling points and trust: customer references, case studies and other proof points, special promotions, security and support details will all help the customer realize that they can trust you with their hard-earned cash to solve their problem. Centralizing Content. Feedback and Results.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Smashmouth Marketing

JUNE 25, 2009

As with other product reviews on Smashmouth , this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work?

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work?

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Ranking 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse. FTC proposes legislation on product testimonials.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Content Standard

SEPTEMBER 29, 2014

This shows clear gaps in content production, and gives you a starting point. In combination with this feature, Marketo does the obvious by collecting lead data on downloaded assets like eBooks, case studies, research, and more. A Customer Relationship Management (CRM) Solution Helps Deliver Intel from Marketing to Sales.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40