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The Importance of Public Relations in Marketing

SmartBug Media

In large organizations, public relations (PR) and marketing often operate as separate functions. The goal of PR as a function is to shape how people think about the organization, product, service, or person. Although they are in fact two distinct fields, they often overlap.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

A significantly smaller number of those websites, however, contain any publicity (earned media) that showcase the company’s intellectual capital, success stories, products and services, or people. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

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3 Ways to Get Your Public Relations Off to a Good Start

Navigate the Channel

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

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What Is Public Relations?

ClearVoice

What is public relations? Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Public relations differs from media relations in that the ultimate target for messaging is the public (i.e.,

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.

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Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”. Marketing-Related Tasks.

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How to Approach Public Relations and Marketing During a Recession

SmartBug Media

Economic uncertainty can color every aspect of work life—from product development to employee morale—and business as usual simply isn’t going to be enough. When it comes to marketing and public relations during a recession, the same holds true. With that information in mind, what goals do you want to reach over the next year?