ANNUITAS

JANUARY 21, 2020

Or, like nearly three-quarters of businesses, do you succeed because you have a strong product or service? If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

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JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Buyer feedback on our product was overwhelmingly positive. Motivation and productivity have been really high. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

OCTOBER 31, 2023

.’ Once you dig into the details, however, you realize these additions often fall into the following two categories: On one hand, we see a number of tactical end-user productivity enhancements, powered by AI — all focused around use cases that are certainly beneficial, but ultimately won’t be game-changing for your go-to-market.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

MARCH 4, 2020

Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth. This is how (tactical) growth hacking for a product evolves into (strategic) growth marketing for the enterprise.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

NOVEMBER 29, 2023

This issue is particularly acute with ‘founding CEOs,’ who often have been so product development focused and who have had little exposure to or experience with customer journey or integrated go-to-market. We would argue it is in driving go-to-market strategy and execution – the critical ‘glue’ necessary to drive repeatable growth.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

OCTOBER 4, 2016

The goal is to be as efficient as possible while still producing a quality product. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. Snippets can be a time saver in the production process. Work smarter, not harder.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? These products were supposedly created to help us be more efficient and to foster a sense of community. If you’re not paying for the product, then you’re the product.” And we all remember wondering….but

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

FEBRUARY 3, 2022

Just because you’re selling a product that prioritizes the digital workplace, for example, doesn’t mean you should go all-in on Millennial-friendly messaging. Provide both live and recorded options for late-stage engagements like product demos. Instead, you need to put in the work to truly understand who your decision makers are.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

FEBRUARY 3, 2020

What’s caused you to be in the market for this product/solution? Our objective is to get a complete picture of the buyer, rather than a narrow view of what’s led them to a specific product or solution. These types of questions will help you truly understand the problem your buyer is trying to solve by using your product or service.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

MAY 2, 2023

To make things even easier the company has added more pre-built dashboards or faster insights on customers, segments, identities, products, campaigns, content, channels, etc. The Takeaway Salesforce is doing all the right things to de-silo the data points that can unlock a Converged Growth strategy.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

AUGUST 18, 2015

Taking a product-centric approach, failing to conduct due diligence via deep buyer research, and planning in departmental silos can all derail the success of a program. Product-centric planning-. This may seem obvious, but separating yourself from the product you spend every day marketing can be the most difficult part of the process.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

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FEBRUARY 24, 2023

Investing for growth: For late-stage venture capital and for private equity investors, where do you invest to drive the growth – whether for a platform play or for a company with a strong product/service that you are working to bring to a larger customer base?

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

OCTOBER 4, 2016

The goal is to be as efficient as possible while still producing a quality product. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. Snippets can be a time saver in the production process. Work smarter, not harder.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

JUNE 10, 2020

Modern Demand Marketing is separate from – but shares overlapping responsibilities with – disciplines that are defined as brand marketing and product marketing. Companies are moving from an inside-out, product/solution-led approach to a pain-point-led, buyer-centric customer strategy.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

FEBRUARY 9, 2021

They receive product announcements, cold pitches, meeting requests, and all sorts of other offers that rarely provide a solution to their problems. In an environment already characterized by dissatisfaction, a randomized, product-centric, campaign-driven approach to demand marketing only makes matters worse.

Blast Campaigns 130

Blast Campaigns B2B Lead Ranking High Quality Lead 130

ANNUITAS

AUGUST 4, 2020

They have built personas and they have detailed product marketing plans. In fact, 58% of content marketers said audience relevance was the largest contributor to success.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

ANNUITAS

SEPTEMBER 21, 2018

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Their Content Management and Personalization products could also seriously expand Marketo’s ability to power PDG. Adobe GETS marketing. And that’s a good thing.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

JULY 21, 2022

Said differently, customers must experience ‘success’ with the purchased products/services, or else future growth is not possible. This movement leads to eventual Growth of the customer relationship, adding additional products/services over time. Instead, the key is to embrace a Customer Data Value Chain approach.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

ANNUITAS

FEBRUARY 11, 2016

It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. It was great to hear about the exciting functionality that Eloqua is now deploying and it was an opportunity to ask questions directly to a member of the Product Marketing team.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

ANNUITAS

MARCH 1, 2023

Position Overview Reports to the Chief Executive Officer Core responsibility is to Deliver sustainable and growing top line revenue Consistently and predictably grow the total customer base Grow revenue per customer and reduce customer churn Owns the end-to-end core customer relationship, including DX – pre-sale demand experience Engage > Nurture (..)

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

ANNUITAS

JULY 29, 2020

Strategic demand marketing contrasts with tactical demand marketing, which is too often defined by product push and interruptive campaigning and which more often than not is in the ‘wrong place’ at the ‘wrong time.’ ’ We call these random acts of marketing.

Planning 162

Planning Demand Marketing Plans Paid Search Agency 162

ANNUITAS

AUGUST 12, 2020

The cross-product of Buyer Dialogue Logic and persona segmentation is the Conversation Track Architecture, which essentially defines the major information and qualification flows throughout the end-to-end Demand Process. . To start we begin defining Buyer Dialogue Logic – i.e., the information requests throughout the buyer journey.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ANNUITAS

AUGUST 19, 2022

Blending the expertise of marketing, sales, product development and finance, the Chief Growth Officer helps businesses achieve their strategic objectives. Closing Gaps Between Sales, Marketing and Customer Service – Pre-Sale and Post-Sale. This work helps with both customer acquisition and long-term retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

FEBRUARY 16, 2023

53% of CEOs cite growth as a top business priority, ahead of profitability, customers and product improvements,” notes Vista Equity Partners. how this span of control intersects with that of Product and Communications leadership and 3.) What defines the role of a Chief Growth Officer in this context?

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

DECEMBER 9, 2022

I wish we could tell you how to find a client that won’t ask for a discount, or give you a product/service that works 100% of the time. The goals of marketing and sales should be the goals of the organization , moving towards them as one collective team rather than competing units. . A Miracle . Some things are just out of our control.

Cold Calling 130

Cold Calling Blast Campaigns Work Management Click Rate 130

ANNUITAS

FEBRUARY 7, 2023

Pull in customer success and product teams (and even technical support if applicable). How is data shared between sales, marketing, customer success and product? Focus on real value metrics like customer lifetime value and expansion revenue per customer, etc. Are the key processes to support improved CLV supported by the tech?

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

MARCH 10, 2023

While people know to expect the occasional product or service pitch, they shouldn’t make up the majority of your content if your goal is to build a loyal following. Provide genuine opinions on the subjects that people find helpful.

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

ANNUITAS

MAY 21, 2020

Consumers had to wait for businesses to reach out to them in their buyer journey with information about the latest products… Now 67% of the journey takes place online, where the customer is in control. They expect to receive personalized care and they want to receive the information desired on their schedule. Today, the opposite is true.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

JANUARY 7, 2019

of our respondents described their CMOs as “Brand, PR and product-focused” while the remainder categorized them as “Demand, sales and revenue-focused.”. Why is marketing’s story so different than sales? Why is marketing hitting their targets while revenue is not growing as expected? “ 54.7% “ 82.9%

CMO 164

CMO Demand Generation Business Correlation 164

ANNUITAS

DECEMBER 4, 2020

Support chats need someone who can look at a customer’s account and be prepared to answer specific questions around their products and/or services (or take them to the right place to get those answers), whereas upsell clients need to be routed to someone who can explain product benefits, costs, etc.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

JULY 20, 2021

According to a study published by Accenture Interactive , “CMOs … report that of all the individuals they reach with their marketing messages, fewer than 18% are actually in the market for the product or service on offer.” Restated, 82% of demand marketing is ‘wrong place, wrong time.’. Ultimately, you end up with a sideways hourglass figure.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

MAY 31, 2023

Another key trend featured front-and-center at the event was the importance of personalization.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

SEPTEMBER 7, 2021

So how do you use this information to inform productive conversations? As prospects engage with marketing materials, their interactions are collected and stored. That’s the information your sales team should leverage to drive real conversation with prospects. There are two steps. Step 1: Agree on the Information You’re Collecting.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

OCTOBER 7, 2020

The latest Gartner Hype Cycle for Digital Marketing maintains ABM platforms sliding down the Trough of Disillusionment, with an estimated 2-5 years until they reach the Plateau of Productivity. This balance between the account and the individual is critical because people are still buying our products.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

SEPTEMBER 7, 2021

So how do you use this information to inform productive conversations? As prospects engage with marketing materials, their interactions are collected and stored. That’s the information your sales team should leverage to drive real conversation with prospects. There are two steps. Step 1: Agree on the Information You’re Collecting.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

ANNUITAS

AUGUST 9, 2016

Quality Assurance (QA) is a vital piece of your production process to ensure you don’t wind up on the next “12 Of The Worst Email Marketing Fails” list. As simple as this may sound, spelling and typos are a common oversight in the email production process. Common Mistakes found in QA: Content-. Rendering/Responsive Design-.

Privacy Policies 100

Privacy Policies Marketing Automation Services Landing Pages Privacy 100

ANNUITAS

FEBRUARY 23, 2021

There is no magic product that will suddenly make all of your marketing and sales challenges solvable. Instead of buying more products, focus on how your tools can help you Engage, Nurture, and Convert your buyers to create an orchestrated buyer journey.

Demand 130

Demand Work Management Budget Programs Planning 130