Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Each Friday, a member from Moz explains a concept, update, strategy, or tactic related to SEO and its peripheral topics on a whiteboard. Make It Your Own: This tactic takes user-generated content to the next level. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Moz

JUNE 23, 2020

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? And how does it affect search rankings? Rob Ousbey, VP Product, Moz.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? And how does it affect search rankings? Rob Ousbey, VP Product, Moz.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Kevin Indig

MARCH 28, 2023

SEO SEO first principles It’s easy to get lost in wild speculations with SEO, but good strategies and tactics are always the results of reasoning from first principles. Kevin Indig • 6 min read Wordle’s growth loop Wordle’s virality is no accident, it’s engineered. Let me explain why.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Outbrain

JUNE 16, 2021

YouTube alone sees 500 hours of video uploaded every minute, every day. You can use this marketing tactic to naturally convey information about your company, product, or brand. Follow your YouTube channel. YouTube is also essential. Many companies have gone viral for clever quips in response to feedback.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Valasys

APRIL 22, 2020

Event hashtags are an effective hashtag marketing tactic that can be used for both annual or seasonal events. These hashtags are equally beneficial for live events, requiring participants to be present in physical form, as well as, for the execution of effective virtual event marketing.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free. Image Source.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

SnapApp

AUGUST 24, 2017

Other marketers took note of this tactic and started promoting their own free ebooks to build subject matter authority. By 2004, Apple’s iPod presented a new opportunity for content marketing: Podcasting. By 2007, (after the introduction of YouTube in 2005) companies were starting to explore video as a marketing tool. .

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). jabs and right hooks) and high-quality content, helping you present the perfect message at the right time. Contagious.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

APRIL 1, 2018

When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? De Beers actually built the industry ; it presented the idea that a diamond ring was a necessary luxury. Don’t want walk up four flights of stairs? Just Do It. The Lesson. Always: #LikeaGirl.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Adobe Experience Cloud Blog

JULY 15, 2010

HOW – How can you deploy social media tactics for measurable success? 2. These sites include mainly YouTube but also Vimeo and Viddler. Sites to test for your marketing include: YouTube. Widgets make great viral marketing for companies by offering unique, easy-to-use content that’s visually appealing.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. The campaign instantly went viral, earning spots on Adweek, The Guardian, and Fast Company. The result?

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. Eventually she manages to deliver him a present, just in time for Christmas, by attaching it to some helium balloons. But if there's one thing we know for sure, it's that emotions rule our decision-making. and it's pretty joyful.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

NOVEMBER 13, 2017

So when you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? De Beers actually built the industry ; it presented the idea that a diamond ring was a necessary luxury. Don’t want walk up four flights of stairs? Just Do It. 2) Absolut Vodka: The Absolut Bottle.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+. What’s so great about video?

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

LEADership

OCTOBER 8, 2013

Here are some pointers for B2B companies to change tactics and start implementing the new way of marketing, the way that brings engagement and conversion, not just traffic. You need to change…because now you have to. Identify relevant themes and topics, not just the right keywords.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Single Grain

NOVEMBER 10, 2023

While engagement pods might appear as a hyper-productive tactic to boost your online presence with new ideas that are practically fool-proof, there are a few drawbacks tied to them, such as: Content Uniformity: In these pods, content creators often find themselves producing content that closely resembles one another.

Viral Marketing 52

Viral Marketing Word of Mouth Social Media Ad Exchange 52

Contently

APRIL 18, 2023

That presents an excellent opportunity to deliver engaging experiences that lead to higher conversions. It’s important not to place all of your ROI expectations on a single tactic. Not only did it take off among social media users, but top celebrities like Taylor Swift and Steven Spielberg joined in on the viral challenge.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Single Grain

OCTOBER 30, 2020

Like any marketing tactic, the infographic space is now saturated. Sure, Neil has a lot of brand power and can make just about anything go viral if he really wants to. What goes into creating a viral infographic? How to Create a Viral-worthy Infographic. How to Write Lead Nurturing Content: 7 Proven Tactics.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Hubspot

DECEMBER 30, 2011

The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. Google+ - Google+ is Google's new social network.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. The thing is we don’t have a set presentation. I got on the phone with Blake Boznanski , sales director, to find out.

Process 28

Process Paid Search Agency Advertising Agencies PR 28

SmartBug Media

SEPTEMBER 9, 2022

To develop an effective paid media strategy, we need to understand what paid media is, what our paid media priorities are, and what tactics we have available to us. Paid Media Tactics. It’s just as important to not be myopic about your tactics. Paid Media Tactic 1: Paid Search Engine Advertising.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. A new product launch.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

SEPTEMBER 23, 2020

Through building non-organic traffic tactics for my team, I've learned that referral traffic -- which comes from other sites backlinking to our content -- can majorly benefit the overall blog site. The key is to help readers find meaning in the data you present by telling a compelling story," Nica says.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. Run polls and surveys on your blog 19.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

SmartBug Media

NOVEMBER 18, 2022

Viral Content When content goes viral, it reaches a high level of digital coverage across the internet. Sometimes viral content can be personal social media posts or unfortunate or embarrassing content. However, marketers will want to create viral content that is positive for their brand strategy and increases website traffic.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Sprout Social

FEBRUARY 12, 2024

#BGSU #BGFalcons #BowlingGreenStateUniversity #college #Ohio #Midwest #StudentLife ♬ original sound – Official BGSU “The higher education industry is generalized as being slow to change or slow to marketing tactics. To some degree you want to present yourself as a legitimate academic institution. To me, that’s a micro-influencer.

Education 85

Education Lead Scoring Lead Ranking Leads 85

Single Grain

AUGUST 27, 2020

Cannabis trade shows and events also present excellent opportunities for sponsorship. If you’re considering looking into sponsoring a trade show or local event, MMX maintains a database of cannabis-industry trade shows and conferences: c) YouTube Channels. YouTube sponsorships have become increasingly popular in recent years.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

Single Grain

OCTOBER 17, 2023

The lead-up to the film’s debut was nothing short of a marketing masterclass, as it almost seemed like everywhere you looked, Barbie promotions were present in some shape or form. 3) Be Creative and Innovative Barbie ‘s marketing campaign used a number of innovative tactics to engage fans, such as its selfie generator.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Advertising Agencies 52

Digilant

APRIL 2, 2024

Its popular Stories and IGTV features each present unique highly visual ad opportunities for reaching Gen Z and millennials. TikTok: TikTok is a short-form video platform that has gained popularity through its viral challenges and trends. YouTube: Owned by Google, YouTube is a video-sharing platform used by more than 241.8

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Unbounce

APRIL 23, 2019

Well, Aaron explained that they peppered the article with three separate lead gen CTAs ( including an Unbounce popup ) to present visitors with downloadable content upgrades, related to the topic of the interview. Each piece of mail embedded a small video screen to show clips of the presenters who would be speaking at Hero Conf.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. Through their campaign, “Delivering Hugs,” Huggies and Ogilvy created a viral video that triggered an emotional response from anyone with a soul—especially expecting mothers.

Case Study 153

Case Study Case Studies Storytelling Studies 153