The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. INsight’s B2B insurance news podcast. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Ethics 121

Ethics Social Media Trends Copyright 121

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. It answers the question, “What sets us apart from our competitors?”

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Influencer marketing is a great tactic on Instagram, but this also extends over to TikTok.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. How can you avoid becoming one of those?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Navigate the Channel

JANUARY 8, 2024

What are the reliable tactics that deliver? RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories. The last time you took an objective look at your company’s business marketing strategy, what was your takeaway?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

JUNE 11, 2020

Although you should consider your budget, audience, and the time involved in a live video strategy before your create or plan content, this result indicates that you might want to keep this tactic on your radar. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Where Consumers Watch Live Video. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. YouTube is the second most used search tool and it’s owned by Google. Execution and deployment of your funnel’s tactics?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Hubspot

JULY 20, 2016

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? happiness and admiration).

Viral Marketing 28

Viral Marketing Analysis Content Youtube 28

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. That will give you a better idea of what works on YouTube. One is shares.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Sprout Social

AUGUST 3, 2023

For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. With social media becoming so ubiquitous and audiences becoming increasingly savvy to marketing and sales tactics, brands can no longer rely on superficial content.

Social Media 90

Social Media Media Content Storytelling 90

SmartBug Media

JULY 17, 2020

Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. This is a tactic employed by sites, brands, and agencies of all sizes. Credit: YouTube. However, it remains the gold standard of how to go viral by disrupting the way you create authoritative content. Credit: The Drum.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Buffer

DECEMBER 14, 2022

Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. One of the top examples of 2019 was a YouTube video of famous, Argentine football player Lionel Andrés Messi attempting the trending bottle flip challenge.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

seo.co

FEBRUARY 15, 2022

To understand how the phenomenon came to be, we must look at the two signature qualities that allow it to exist: the motivation to earn clicks by any means necessary, and the social element of viral ideas. However, if you’ve been using any type of clickbait tactic to improve your click-through rates, it’s time to stop. Sensational?

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. That’s because they use scarcity tactics to pique people’s interest for an upcoming launch. These are great examples of tried and tested pre-launch marketing secrets.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Hubspot

JULY 24, 2020

I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. The post announces popular gaming YouTuber, lilsimsie, as an ambassador. Between her YouTube following and Instagram following, Sims has the potential to bring views and ad revenue to Twitch from streams.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. To make matters more complicated, this new generation of consumers that have been raised on digital, are wise against content strategies and engagement tactics. Every minute, 1.3

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Conductor

OCTOBER 11, 2022

Video: Similar to images, videos, or video carousels can make it easy to find recordings of large events, viral moments, and more. Not long ago, you had to go to YouTube or a video platform directly to search for video content. Making video content easier to access is a challenge that search engines have been tackling in recent years.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Each Friday, a member from Moz explains a concept, update, strategy, or tactic related to SEO and its peripheral topics on a whiteboard. Make It Your Own: This tactic takes user-generated content to the next level. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Avery Dennison, a major manufacturer spanning products, isn’t missing out on YouTube traffic. That’s an understandable feeling.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Hubspot

APRIL 20, 2020

If enough people participate in the exchanges, a campaign can go viral. Viral marketing campaigns show us how much power there is in marketing. News radio provider NPR has a lot of programs, but my favorite by far is their Tiny Desk Concert series, which has 3 million subscribers on YouTube alone. Then every day. ????

Hubspot 96

Hubspot Content Marketing Campaigns Planning 96

Sprout Social

DECEMBER 14, 2022

Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. This isn’t an all-encompassing list, but they’re the most common.

Examples 110

Examples Brand Identity Branding Multi-Channel 110

ClearVoice

DECEMBER 27, 2021

Here are some examples of riveting influencer campaigns of 2021, along with highlights of the campaign: Chipotle : The brand launched a Chipotle Creator Class of 15 influencers, including viral TikTok creators, to promote Chipotle to the masses. Personalized content. Content marketing is a continually evolving field.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Sprout Social

SEPTEMBER 14, 2023

” On YouTube , a view is only counted once someone has been watching your video for 30 seconds. Follow viral TikTok trends Similarly, following viral trends is another great way to gain traction on your TikTok. Grammarly executed this viral trend perfectly in its video below. ” over and over again.

Tactics 96

Tactics Viral Marketing Social Media Multi-Channel 96

Sprout Social

OCTOBER 19, 2016

If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Sprout Social

MAY 26, 2020

It’s essential that media literate marketers take the time to understand the full context of what they’re sharing or referencing in brand feeds, whether that’s reviewing the credibility of the source on a news story or understanding the full backstory of a viral meme. That can help avoid a brand reputation nightmare, and even build trust.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Outgrow

AUGUST 12, 2021

However, inbound tactics like blogs and eBooks don’t seem to engage users anymore. Something humorous enough can go viral in no time. Remember Michael Dublin’s 2012 YouTube video for Dollar Shave Club that got almost 23 Million views? . The SaaS market will be clocking in revenue worth $123 Billion by 2021. Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

SocialPilot

FEBRUARY 11, 2024

Need some fresh, viral ideas that’ll light up our feed. What’s working wonders on Instagram, TikTok, or YouTube? What engagement tactics are turning views into actions? IG, TikTok, YouTube, or somewhere new? Got a challenge or contest idea that could go viral? What’s the buzz? Need to mix things up a bit.

Sales Management 89

Sales Management ROI Planning Work Management 89

Buffer

SEPTEMBER 1, 2022

Q: What three tactics would you recommend people try when figuring out which vehicles they can use to build their brands? You can have five comments on a YouTube video that keep you motivated for a year because you’re assured that somebody somewhere really likes this thing. And that's a recipe for failure, in my opinion.

Curation 104

Curation Impressions Top of Funnel Startups 104

Scoop.it

SEPTEMBER 21, 2023

Newsletters and best-of lists are extremely popular email marketing tactics. Before long, you could see your curated content go viral. Meaningful comments on YouTube or any other social site signify that your content is relevant and interesting enough to spark conversations.

Curation 81

Curation Click Rate Content Open Rate 81

Hubspot

MAY 3, 2017

Viral Marketing and How to Craft Contagious Content " by Coursera. " Advanced SEO: Tactics and Strategy " by Udemy. " Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like: 4) Viral Marketing and How to Craft Contagious Content. 23) Advanced SEO: Tactics and Strategy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

SmartBug Media

FEBRUARY 1, 2019

There’s a reason so many companies and individuals strive to go viral in order to bring awareness to their brand and showcase their products/service, and video is one of the methods that enables us to easily share and receive information.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87