Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences
Martech
MAY 6, 2024
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. Consumers are driving the privacy issue. This, in turn, means marketers need to look for new ways to navigate this shift.
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