KoMarketing Associates

JANUARY 22, 2015

The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Editorial Calendar Templates in Google Docs.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 101

Press Distribution PR Public Relations 101

Convince & Convert

AUGUST 20, 2013

Do keyword research. Head over to the Google Keyword Popularity Tool and invest some time in keyword research to better understand which keywords drive the most traffic. In addition to Convince & Convert, she is a contributing author for Social Media Today, MarketingProfs, PR Daily, PRSA and other industry publications.

SEO 161

SEO Keywords RSS Adwords 161

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Content Standard

JANUARY 25, 2018

We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good. link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

KoMarketing Associates

NOVEMBER 8, 2018

If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. Sharing snippets of quotes from the company about the award on social media.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Scoop.it

APRIL 4, 2019

You can add important sources through RSS feeds and social media monitoring. PR teams are responsible for the world’s image of your company, so it’s essential for them to have instant access to all public commentary and news about your organization. This way, your PR team can rely on all employees to be their eyes and ears!

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Gather research. Develop a target audience.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Webbiquity

MAY 4, 2010

Link to your posts as either discussion items (for posts that ask questions, solicit reader feedback, or address controversial industry issues) or news items (for posts that are more straight reporting of research or how-to type content.). A SWOT analysis is one helpful tool to develop killer topics for blog posts.

RSS 100

RSS Digg Tagging Blogger 100

Buzz Marketing for Technology

JULY 22, 2008

Comments RSS. Next: Three tools for seizing control of your business and personal life. Entries RSS. Comments RSS. Entries (RSS). and Comments (RSS). Â REGISTER HERE. t make the live call? Go ahead and register anyway, so you can get access to the recording of the call. Leave a comment. August 2005 (16).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Biznology

SEPTEMBER 21, 2016

From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. Very cool work history for this young woman who is now Director of Social Media for WGBH! INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Buzz Marketing for Technology

JUNE 27, 2008

tools and other ICTs effectively to develop and advance their work. >. On my blog I write about how to use the tools - the different social networking sites - but the tools come and go - what’s important is the art of networking. And, that’s why (I think) - I’ve been successful using these tools.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Webbiquity

MAY 11, 2017

Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Also the go to tool to collaborate with a team.” Crowdfunding.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Get creative about where you can re-tool/re-purpose the information to increase the life of the message.

Press 48

Press B2B Marketing Tips B2B 48

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research?

Tools 20

Tools Best Practices RSS Adwords 20

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

FEBRUARY 2, 2017

According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. 3) Unroll.me.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Hubspot

NOVEMBER 2, 2010

"The Internet has fundamentally changed the pace of business, compressing time and rewarding speed," wrote author David Meerman Scott in his recent ebook " How Marketing & PR at Speed Drives Measurable Success." They are constantly invited to focus on the tools—whether that is Facebook, Twitter or FourSquare.

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Marketing Savvy

SEPTEMBER 28, 2009

But with the evolution of on-line tools and global, 24/7 investment markets, the social media landscape would seem fertile ground for both messaging and IR communications. Keeping pace with rapidly changing tools, transparency and regulation clearly presents a large challenge for PR/AR/IR company professionals.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Content Distribution Tools. Showcase reviews: Express Writers, Maximize Social Business, Perception System, RazorSocial (Tools).

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Research: How do people talk about your industry and who are the influencers? How much can you afford to spend on the tool? • In other words, how accurate does it need to be?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. This stat comes from – I’m reading through the email again now – it’s from HighBeam Research, which provides a monthly social media index. They did some research around media attention and visibility for social media platforms. via Highbeam Research. Listen Now.

Social Media 115

Social Media Media API Twitter 115

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40