Hubspot

FEBRUARY 9, 2021

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. What is a communication strategy?

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

Brandpoint

MARCH 26, 2020

It’s the ad that comes across your social media feed. Fortunately, there are a few strategies that can help you get the coverage you want in front of your target demographics. Fortunately, there are a few strategies that can help you get the coverage you want in front of your target demographics.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Hubspot

APRIL 5, 2018

Luckily, you’re not the only one coming up against these problems. Michael Gass , Author of Fuel Lines , emphasizes on the fact that a clear plan and positioning strategy are good growth hacks for a successful agency business. Peter Levitan , President at Peter Levitan & Co. Running an agency is hard.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Hubspot

JUNE 1, 2023

Despite how dreadful and anxiety-inducing layoffs are, there are steps you can take to move forward and revive your career. In this article, you’ll get some tips from peers who’ve been laid off in the past on how to rebound your career after a layoff. Take care of your mental health and well-being. And that’s okay.

Tips 64

Tips Peer-to-peer PR Ideal Customer Profiles 64

Moz

MARCH 27, 2019

Still need to snag your ticket for this sea of actionable talks? Director of Strategy — UpBuild. Founder & Director of Digital Strategy — Seer Interactive. President & Partner — Kick Point. Improved Reporting & Analytics within Google Tools. Head of PR & Content — Aira Digital.

Marketing Analytics Tools 49

Marketing Analytics Tools Advertising Agencies SERP Paid Search Agency 49

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. It’s completely under-appreciated as a PR tool. It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Hubspot

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. For example, you might conduct an audit to identify gaps in your marketing plan.

Template 96

Template Planning Effectiveness Paid Search Agency 96

Hubspot

NOVEMBER 19, 2020

Your business is getting by just fine – but still, the questions remain: Could you be selling more? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Convince & Convert

JANUARY 5, 2014

This is getting more and more critical as the data and complexity of social continues to ratchet up. This is a real challenge for many community managers who come from the PR/communications side of things, and all of a sudden need to be quasi graphic designers. 6 Skills You Need to Be a Social Media Professional. Visual Thinking.

Social Media 166

Social Media Media Merchandising Communities 166

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

GrowPowerful

SEPTEMBER 12, 2022

Two Sides of the Fake Coin: Wannabe’s & Retirees. On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs.

Advertising Agencies 52

Advertising Agencies CMO Work Management Ideal Customer Profiles 52

Strategic-IC

FEBRUARY 27, 2019

Strategy choice is not the only decision to make either. To ensure best value and return for your investment, you need to be certain you’re partnering with the right-fit agency to deliver on your goals. Before you make any decision on strategy, define your main objectives. How do I know what I want?”.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Verticals 76

Convince & Convert

AUGUST 20, 2013

When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Because we didn’t send out invitations or put any effort into getting guests to show up. This is especially important if you are a local business. Pretty easy, right?

SEO 159

SEO Keywords RSS Adwords 159

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will they click on it to visit your offer/website/landing page? If someone signs up to follow your company on Twitter, when you tweet will that person see it? Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Moz

JULY 14, 2020

Sarah Bird — Welcome & State of the Industry. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. entities 3.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Sarah Bird — Welcome & State of the Industry. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. entities 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Sarah Bird — Welcome & State of the Industry. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. entities 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Headline-making stats for these platforms signal new market growth, the result of the company’s investments , marketing, and PR. .

Trends 89

Trends Aggregators Stats Privacy 89

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Something has to give in this scenario, which means an increasing percentage of journalistic output is reliant on the information fed through by PR. editor, reporter etc.).

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. Given the scale, is that a lot? Not enough? Billions of dollars.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Which brings up the whole “viral&# aspect of the platform. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Rally third-party endorsers to help share your stories. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I’d be honored if you’d sign up for the 3-2-1 and or The Social Media Messenger.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Hubspot

SEPTEMBER 5, 2019

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. Word of Mouth Marketing Strategy. Create personas to learn about your audience. Create personas that exemplify who your target audience is. Need inspiration?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. I’ll be talking about brand community strategy and how to activate your audience. Here’s my blurb: Do you have a Facebook strategy? There are five main approaches to using Facebook for businesses.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

AUGUST 24, 2010

Please click the little thumbs up icon. “ Your Content Stinks! The Now Revolution – Social Fresh Charlotte The South by Southwest keynote slot will be tremendously important as we launch the book, so we’d sure appreciate your help voting for us. Go to [link] If you don’t have an account, please make one.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up. RSS subscriptions are up. None of them blog routinely.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Hubspot

JUNE 27, 2016

Having a compelling brand story is key, but remember: your story is more complicated than just words. Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. Your brand story is communicated through visual identity, tone of voice, PR, and social media channels.

PR 50

PR Brand Identity Branding Press 50

Marketing Craftmanship

MAY 16, 2013

In addition to its untrustworthy headline, Reader’s Digest fesses up in the article that its editors had removed the three highest scorers from its Top 100 list, which were “your own doctor” (77%), “your own spiritual advisor” (71%) and “your own child’s current teacher” (66%). Doctors, 2. Teachers, 3. Movie Stars, 4.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership PR Trust Marketing 100

Marketing Craftmanship

MAY 16, 2013

In addition to its untrustworthy headline, Reader’s Digest fesses up in the article that its editors had removed the three highest scorers from its Top 100 list, which were “your own doctor” (77%), “your own spiritual advisor” (71%) and “your own child’s current teacher” (66%). Doctors, 2. Teachers, 3. Movie Stars, 4.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership PR Trust Marketing 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. People are sharing photos, ideas, writings and video. All that stuff?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. But those differences are at the tactics layer, not the strategy layer. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Absolutely.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139