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How Google SERP Layouts Affect Searching Behavior

Moz

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. Data sample. What is biometric technology and how can marketers use it?

SERP 66
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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And as for clicks?

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your page has lost visibility following drastic SERP changes.

SERP 74
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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Properly optimizing your website is a crucial step to gaining traffic to your website. See below a sample keyword map: . Who is bringing in the most traffic for their core content pages? Why is this important?

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How to Get Started With Paid Search [Free Guide]

Hubspot

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush. Below is a sample Search Terms report.

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Decreased Website Traffic: Is Google Sending You Fewer Clicks?

Single Grain

Have you noticed a decrease in your website traffic? Or are webmasters just looking to blame someone for a drop in traffic? And marketers have become uber-reliant on this platform for the majority of their web traffic. And marketers have become uber-reliant on this platform for the majority of their web traffic.

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Storytelling With Data: How to Analyze Data & Communicate SEO Insights

Conductor

To help bring these ideas to life, I researched about 1,200 keywords relating to business and leisure travel and performed a sample analysis for each storyline below. A useful way to assess the dollar value of a keyword set is by looking at the cost to acquire traffic in paid search. Useful Types of Data Storylines. million annually.