Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Martech

FEBRUARY 7, 2024

HubSpot, of course, is one of many widely used platforms for marketing and sales. It actively moves deals forward based on AI interpretations of call outcomes, making your sales process more efficient and data-driven. Take HubSpot and Lavender AI, for instance. Build or buy?

Marketing AI 124

Marketing AI Hubspot Lock-In Marketing Management 124

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. These range from marketing and communication to sales and employee professional development.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Relying solely on demographics or past purchases misses the key ingredient: active buying intent. It’s a clear signal of active interest and purchase intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Salesforce Marketing Cloud

APRIL 24, 2024

Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Which Drives More Sales: Email or Social Media? billion active social media users. billion people have active social media accounts. Do you know what the most popular social media platforms are by user count?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Launch Marketing

NOVEMBER 9, 2022

While it is ideal for all marketing efforts to be effective, the reality is, some marketing activities are more effective than others. Everything that qualifies as a marketing activity in your organization should be analyzed and helps round out the B2B marketing plan moving forward. Be Clear on Sales and Marketing Objectives.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Leadspace

NOVEMBER 16, 2022

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. Once you have effective segments, it’s time to activate, score, route and alert.

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

LeadSquared

FEBRUARY 23, 2024

Prior to using LeadSquared, they used a combination of tools like HubSpot and spreadsheets to manage and keep track of lead activities, upcoming meetings, follow-ups, and lead nurturing, to name some. Tracing and monitoring sales activities with multiple spreadsheets was overwhelming for them. Challenges before LeadSquared 1.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. You can see the results of this in the growing lack of trust between sales and marketing teams.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. “We are excited to partner with Bombora.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Inbox Insight

DECEMBER 8, 2023

This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth. Third-party intent data is made up of insights collected across any digital touchpoint external to your business – for example, all content platforms, websites, and social media channels.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

APRIL 2, 2024

Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Users flock to LinkedIn seeking work opportunities and network growth.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. The ability to condense all of your interactions into one platform is a massive time-saver.

Social Media 125

Social Media Tools Campaigns Media 125

Martech

DECEMBER 18, 2023

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Crawl: Identify customers who abandon their carts and track this data.

Ad Building 93

Ad Building SMS eCommerce Segmentation 93

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Program managers foster a holistic understanding of customer needs and market dynamics by bringing together teams from various departments, such as engineering, marketing and sales.

Budget Programs 104

Budget Programs Work Management Allocation Product 104

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Stevens & Tate

MARCH 7, 2024

Here’s how they create a synergistic effect: Content Amplification : The content you create as part of your digital marketing initiatives possesses significant potential, which can be magnified exponentially through social media platforms.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Madison Logic

MARCH 21, 2024

With the support of its dedicated employees, Madison Logic continues to lead the way in empowering B2B marketers to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. So, which approach is more effective?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Optinmonster

FEBRUARY 12, 2024

Adding a recent sales popup or live sales notification to your site is a quick and easy way to convince website visitors to stick around. That’s a pretty sobering statistic , particularly if you’re an eCommerce store owner who relies on sales. But, with a recent sales popup, it doesn’t have to be that way.

Peer-to-peer 70

Peer-to-peer Urgency Marketing eCommerce Statistics 70

Madison Logic

APRIL 9, 2024

where he was instrumental in driving global strategy and accelerating growth prior to its sale to Digimarc Corporation. With a best-in-class platform, proven track record, and commitment to remaining at the forefront of its field, the Company has compelling opportunities and tremendous upside.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

SocialPilot

FEBRUARY 6, 2024

Millions of people are now browsing social media platforms daily in search of product recommendations. Most businesses usually go for transactions that involve a percentage commission on the sales. Let’s dive deeper into the engagement metrics per platform. The global influencer market is valued at $21.1

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Oktopost

APRIL 9, 2024

Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

JANUARY 19, 2024

Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations. Depending on your martech stack and data operations practices, you may even be able to use historical data for CRM activities.

CRM 105

CRM Process Ideal Customer Profiles eCommerce 105

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

APRIL 4, 2024

New suggested activity: reconnect with re-engaged contacts. How it helps you Anyone who asks for a forecast from a sales rep knows the challenge that comes with predicting these numbers. By leveraging these new deal properties, managers can make informed decisions to streamline their sales cycles and improve overall sales performance.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52