B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. Do a quick review of what you planned before. If you don’t have a plan, ask yourself these questions. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn. Saying, “Stop!

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic. Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Business to Business marketers should start with LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Contact New Incite today to start your competitive analysis and marketing plan. Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

SEPTEMBER 5, 2014

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts. So here is a roadmap for a successful marketing plan.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. This is critical to successful marketing planning.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 19, 2014

I gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Marketing Planning b2b digital marketing plan research results'

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. If you fail to plan, you plan to fail.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). Connect with industry thought leaders, editors at publications, potential partners on appropriate social media.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Social Media/Web 2.0

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MARCH 20, 2015

Just because you hear that the latest social media platform or mechanism is “hot” doesn’t mean you should begin using. Create a written marketing plan before you start. With a written marketing plan you can make sure that everyone in your company is on the same page. Find out where your people are and go there.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Marketing Soapbox marketing results strategic planning'

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

MAY 1, 2013

Today’s social networks make it easier to connect with key people in your industry in advance of the product launch. Read more in my previous post, Why Product Launch Plans Need to Include Social Networking. We provide strategic marketing analysis, marketing planning and implementation of the plans.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Content on the website is linked to on social media sites, where people connect with you and follow you.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Marketing Soapbox consultant marketing plans results strategy' Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing! How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. Send a press release out about your blog.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Watch and listen on social media. Now more than ever, online content is the key to attracting and engaging qualified prospects online.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

JULY 31, 2014

Can you keep up with your planned frequency? Your strategic plan identified how many followers and how much engagement. Check your strategy as you go along and target a regular in-depth review of your blog strategy when your review and plan your marketing as a whole. Are your topics engaging? Are people following the blog?

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

FEBRUARY 16, 2010

Have a marketing plan. You won’t be “easily pulled apart” if you have a written, strategic marketing plan. Stick to a plan instead of operating by a seat-of-the-pants approach. Dare to innovate and take measured risk. Marketing has changed phenomenally in the last ten years. Are you still stuck in 1999?

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

FEBRUARY 16, 2010

Have a marketing plan. You won’t be “easily pulled apart” if you have a written, strategic marketing plan. Stick to a plan instead of operating by a seat-of-the-pants approach. Dare to innovate and take measured risk. Marketing has changed phenomenally in the last ten years. Are you still stuck in 1999?

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

DECEMBER 10, 2014

This is why social media is so essential. Your customers testimonials and recommendations (likes and shares on social media) are some of the most effective forms of marketing today. Marketing Planning analysis b2b customer marketing plans results' Buyers today are wary of marketers. Photo on Flickr by Ryan Weisgerber.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 18, 2012

67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. A plan is more important than ever. If you are going to outsource marketing staff, you need a plan or roadmap, to keep everyone on the same page. Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

JANUARY 20, 2015

At this two and a half hour workshop, you will learn how to plan your blog strategically, how to write blog posts with authenticity and credibility, what you need from a technology standpoint to make your blog successful, and how to promote and track results for your blog. Manufacturing CEO. Small Business Owner.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Do you plan to have your logo on a building sign? Maybe you’re not ready for that on day one, but why not plan for it? Same as fax.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

MAY 7, 2012

So, even if you don’t plan to enter business messages on Facebook, you should consider creating a basic company, firm or organization page with your brand on it. New Incite provides social media planning, Facebook page creation and outsource social media messaging.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. If you don’t plan your website content in advance or if you leave it up to a web developer to create content, you could end up with an ineffective site. Your site has no integration with social media platforms. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

APRIL 21, 2015

He or she] prefers to use judgment rather than perception, meaning that he or she focuses on predictability, planning and control rather than perception, which is the ability to be adaptable, spontaneous and flexible.” Post links to your content on social media and get others to share it too. Build a relationship with the CIO.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Survey your stakeholders. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

NOVEMBER 27, 2013

Marketing departments plan to spend $135 billion on online content in 2014. The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. The study was done by a Digital Asset Management firm named WebDAM.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JANUARY 15, 2015

She has been asked to speak about LinkedIn to a variety of groups, including the Institute of Management Consultants, ProVisors, the Association for Strategic Planning and others. Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” Manufacturing CEO.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

APRIL 12, 2013

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. New Incite provides marketing strategic planning and implementation for businesses that want to grow faster.

Tactics 100

Tactics Paid Search Agency SEO PPC 100