Hubspot

JANUARY 6, 2021

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads. 11 Stats That Make a Case for Landing Pages. 30% of top landing pages use video content.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

EveryoneSocial

NOVEMBER 24, 2020

If you are in marketing or sales, it should be no surprise to you that user-generated content or “UGC” is a powerful form of content your organization must utilize. The Value of User-Generated Content Top User-Generated Content Statistics Building Your User-Generated Content Strategy.

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology. Content Curation The first way AI can help generate content is by curating existing content.

Marketing AI 310

Marketing AI Curation Content SERP 310

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place. billion users (CNBC, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. As LinkedIn's continued to evolve by adding new features, like live video, it's steadily grown its user base. LinkedIn Stats to Know in 2020. General LinkedIn Stats.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing? The Science Behind Personality-driven Marketing.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Optinmonster

NOVEMBER 27, 2019

eCommerce Abandonment Stats: Shopping Cart Abandonment. eCommerce Personalization Statistics. As you can see, these eCommerce stats show a steady increase in the popularity of online shopping—so much so that estimates say that consumers will make 95% of purchases online by 2040. 56% of Generation X prefer to shop online.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Hubspot

APRIL 1, 2020

As a legally blind person who's held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. When the platform first launched its app, they realized that 10% of users were uploading horizontal videos upside-down. General Stats.

Stats 93

Stats Gartner Thought Leadership Click Rate 93

Marketing Insider Group

MAY 3, 2023

While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. AI and Ownership Another important issue we raised was the ownership of AI-generated content.

Marketing AI 271

Marketing AI Webinar Metrics Content Marketing Planning 271

Hubspot

MARCH 9, 2020

It seems like just yesterday that business experts were writing about how my own generation -- millennials -- was about to completely upend the workforce. As I've watched journalists, researchers, and general social media users write about millennials and now Gen Z, I've found that they often say similar things. Bloomberg ).

Stats 99

Stats Work Management Planning Linkedin 99

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. Ask them to connect you with a person they know. How to Calculate the ROI of Your SEO Campaign.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

SalesIntel

SEPTEMBER 6, 2023

If you aren’t personalizing your outreach it’s time to start. Personalization is an extremely powerful tool for getting prospects to engage with you. This article will share why personalized outreach is imperative for successful b2b sales and how to do it the right way. The reason? – Epsilon 90% of U.S.

Outreach 40

Outreach B2B Sales Personalization B2B 40

Webbiquity

JUNE 16, 2015

It’s also “sticky” (users spend, on average, 88% more time on sites with video) and attracts more inbound links than text-only content. • But get out and meet people, too. In-person events are still the most effective channel for B2B marketers. ” The average user spends 88% more time on a website with video. (

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The effectiveness of personalized email marketing. Email marketing generates $42.08 – MediaPost.

Stats 79

Stats Email Marketing Trends Work Management 79

Webbiquity

AUGUST 13, 2019

Personalization. But it’s often difficult for marketing to track user journeys and personalize content , due to reliance on stats that don’t tell us much about the individual. Are users spending less time with the new feature to accomplish a process than they did with the older one? Cross-team collaboration.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Optinmonster

OCTOBER 21, 2021

You should use popups in a way that enhances your user’s experience (UX) and your brand. If you bombard users with generic popups, they’ll quickly get annoyed and their experience will be ruined. It allows you to easily convert visitors into subscribers with personalized offers. Recover abandoning users.

Personalization 86

Personalization Best Practices Trigger Marketing Work Management 86

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing generates over three times as many leads as outbound marketing and costs 62% less. In 1984, a person saw an average 2,000 ads/day.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion Internet users in the world. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Typically, a social media user engages with an average of 6.7 The average user spends 2 hours and 24 minutes on their social media feeds daily.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. The integration is designed to allow users to “chat with their data,” using natural language to query data. Yext Content uses AI to improve automated data cleaning and content-generation workflows. Get MarTech!

Marketing AI 112

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 112

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Sprout Social

JULY 18, 2019

As you dive into all of the data across our UK and Ireland report, here are the five essential stats you need to keep top of mind to elevate your social strategy. UBS , for example, used Twitter to announce the launch of its new online hub, UNLIMITED, and generated 2.14 Finding your audience. million impressions in just one week.

Stats 73

Stats Brand Identity Branding Peer-to-peer 73

Brandwatch Marketing

NOVEMBER 8, 2023

The weekly reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.

Social Media 98

Social Media Tools Media Lead Scoring 98

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. We built a sort of ChatGPT for insights, a generative business intelligence. One was to provide already-generated prompts that they could use, but those prompts needed to be relevant to that marketer themselves.

Marketing AI 99

Marketing AI Validation Training Template 99

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. This includes advances in self-driving cars and personalized assistants. Here are some stats to show the impact of AI in the healthcare industry.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. .

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. One of the best ways to stand out is by infusing your content with a more relatable voice, thereby making your brand feel more personal. Take a look at Digit, an app designed to help users save money. Let’s face it: Financial content can be bone-dry.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Brandwatch Marketing

JUNE 15, 2022

The weekly reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.

Social Media 144

Social Media Tools Media Lead Scoring 144

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Sprout Social

JUNE 22, 2021

In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy. Key Stats: Over 2.8 billion global active users. 90 million US users. Key Stats: Over 2.1 billion global active users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. Product stickers – to provide users with product information.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Martech

AUGUST 8, 2023

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. That’s not for lack of technology. Sounds good, right?

CRM 92

CRM Marketing AI Marketing Automation Services Lock-In 92

Top Rank Marketing

OCTOBER 18, 2023

The Human Touch in a Tech-Driven B2B Marketing World: With each successive generation becoming increasingly dependent on technology, one might wonder where this leaves the human aspect of storytelling and communication. Only when a user demonstrates this intent, say by downloading a whitepaper, are they moved into a nurture track.

Top of Funnel 104

Top of Funnel B2B Marketing Content Marketing B2B 104

Atomic Reach

APRIL 1, 2019

billion email users worldwide. So, how is personalization really impacting B2B email marketing? The Effects of Email Personalization. When it comes to widening your marketing efforts, personalization is key. What are the numbers behind email personalization? According to Statista , there are more than 3.8

Email Marketing 92

Email Marketing B2B Marketing Personalization B2B 92