Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

Eloqua 118

Eloqua Work Management Transparency Leads 118

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 86% of marketers now combine paid and organic tactics as part of their social media strategies. It’s rare for social media marketers not to use organic and paid social media together.(

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Hubspot

JUNE 22, 2018

This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. The Question of YouTube. That's certainly what happened to YouTube, which remains a -- if not the -- top platform for video consumption.

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. As with the News Feed, every other major social network followed suit.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably.

Business 65

Business Social Media Youtube Facebook 65

Webbiquity

NOVEMBER 30, 2017

Where do they spend their time online? There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts.

Social Media 101

Social Media Features Media Curation 101

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Understanding how consumers interact with sponsored posts on social media and which links they follow. A word about Amazon.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. different social media channels every month.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

NOVEMBER 25, 2022

According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? Facebook and Instagram are more personal and consumer focused. Google+ and YouTube are interesting.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Martech Advisor

JANUARY 30, 2020

Facebook is trying hard to make transparency, high-quality content, and personal relationships the cornerstone of its platform. In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Sprout Social

JUNE 7, 2023

Personalization Personalizing your brand experience to match customer personas and preferences adds value and creates a sense of personal connection with your brand. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Liveintent

OCTOBER 24, 2022

It provides a cohesive overview of customer behaviors, so you can better understand what your audiences need and how to engage them with personalized experiences. She conducted research for 73 days and interacted with more than 250 touch points — including blogs, YouTube videos, and retailer sites — before finally making a purchase.

Touchpoints 62

Touchpoints Mobile Advertising SMS Marketing Management 62

Kevin Indig

NOVEMBER 13, 2023

The current economic environment forces a lot of companies to drastically reduce paid spend and make up for it with organic traffic. But a year later, after going from 0% to 4% FED funds interest rates, ad spend forecasts were lowered and even more so for 2023. SEO has given life to companies that cannot afford to pay for traffic.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker also shows you which social channels are working best for your brand.

Social Media 116

Social Media Analytics Work Management Media 116

Convince & Convert

APRIL 9, 2014

Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. Contextualized advertising is commonplace, but the same now applies to Google.com with Search Plus Your World - personalization based on your personal network and their actions.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. Social selling may sound optional — sales people already leverage so many channels — but it’s an essential cross-selling motion in the modern sales toolkit. How do we know?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Small businesses have a great advantage in the social media landscape. You can also respond to all of your messages and comments on all your social media sites in one place.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Directive Agency

SEPTEMBER 12, 2023

Specifically, accounts spending under $5,000 a month to millions. From so many accounts, you start to pick up on trends, and what’s interesting has been four mistakes that continually come up, and unfortunately, they result in a lot of wasted spend.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. What is AI-driven customer experience?

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Martech

AUGUST 9, 2021

I may spend my days putting words together, but crossword puzzles have always puzzled me. Facebook has banned the personal accounts of academics who researched ad transparency and the spread of misinformation on the social network,” wrote James Vincent for The Verge last week. All part of a pattern. Good luck with it.

Facebook 110

Facebook Ad Exchange Advertising Agencies Mobile Advertising 110

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Bonus Tip: Be ruthless in getting rid of some of your accounts and prioritize your social media marketing capabilities. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. While some believe that social media should only be a platform for the engagement of people by brands via people, I’m of the camp that believes in the 80/20 rule (more like 70/30 in the real world).

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Hubspot

DECEMBER 11, 2019

Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. Understanding the era an age group grows up in can help you identify generational commonalities like motivations, spending or saving habits, or pain points that they all share. Each day, millennials spend around 7.5

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

EveryoneSocial

FEBRUARY 16, 2021

This guide lays out all of the categories of influencers to support your marketing goals and social media strategies. What Are Social Media Influencers? Social media influencers are people that have established credibility in a certain area or field and share with audiences over social networks. Platform Expertise.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Hubspot

AUGUST 2, 2018

No sane person would ever click on it. Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. On paid social, advertisers have a lot of opportunity to optimize their campaigns.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Digilant

NOVEMBER 16, 2021

We all know that one person (maybe some of us are them!) Unlike other social media platforms, where people are concerned about gaining followers, likes, and keeping up with their friends, Pinterest has established itself as the discovery social network. trillion respectively.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

SocialPilot

FEBRUARY 21, 2024

Here is why we think you should choose Instagram influencer marketing: #1: Gram offers higher engagement than the rest of social networks Do you know that Instagram has more than 500 million daily active users ? Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93