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3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. This is the critical aspect of personal and business brand-building that most people miss.

Cool & Useful Sites for the Holidays

Paul Gillin

Skype . Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Skype has recently added a new multi-party platform that allows up to 10 people to video chat with each other, which is a great way to get the family together, even if you’re all far away from each other. 2.  Make someone’s day brighter with this site that allows you to send a lucky person a gift of your choosing. Definitely bookmarkable. Google+ Hangouts. Crackle.

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Are you a social media marketing hunter?


And to be even more practical, can you use social media as a way to convert a weak tie online via a social network into a key contact that you then are able to make in person into a friendship and finally into the trusted inner-circle? People hire/donate/contract/retain based on personal relationships ; and, more specifically, people they “fall in love” with.

The Best Free Tools for a Small Business

Vertical Response

Evernote can make your business (or even your personal life) more manageable. Skype. Skype allows you to have video or voice calls to anyone else on Skype. The saying, “you get what you pay for,” isn’t always true. There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Dropbox.

14 Sanity Saving Apps For Business Travelers

It's All About Revenue

Skype Mobile App. I can say goodnight to my kids in person…kinda. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. Ann Handley.

How to make a living on Vine

grow - Practical Marketing Solutions

He wanted to ask me some questions about the future of the Internet, so I invited him to have a Skype chat. How has this impacted your personal life? It’s like a window into your personal life and I think it’s going to get even more important in the next years. How has this impacted your personal life? Certainly an interesting way to start your day. and then.

Twitter, Facebook and Blogging Training Sessions

Ad Your Comment Here

Also, please keep in mind that we hold virtual training sessions for individuals and groups via Google+ Hangouts or Skype. Personal vs. business on Facebook. I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University. The topics we’ll hit are:   Twitter. Facebook. Blogging. Hope you’ll join! TWITTER 101: Twitter Language, Etiquette and Rules. Maximizing your profile. Putting together your content plan: what, when, how and why. How and why to connect with others. Staffing and resources. Case studies.

What is your strategy for social media intimacy?

grow - Practical Marketing Solutions

What Facebook offers that some of these other tools don’t is a very visual glimpse into who you really are as a person. Facebook in many ways allows people to put together the story of who you are as a person. In-Person Meetings  Intimacy Rating 10 If you ask anybody what the real value of conferences like Blogworld, South by Southwest, and meetups is, they’ll say the networking. 

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They told us so. An amazing film of the future.

grow - Practical Marketing Solutions

Skype. the personal computer. If you can’t view the video above, please click here. This 57-year-old film, recently unearthed by GE, might be the most interesting five minutes you spend all day. It predicts our current technology with uncanny prescience. Among the innovations correctly predicted in this film are: DVR. refrigerator ice-maker. baby monitor. missile defense system.

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Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014


person''s best friend; a very close friend. malevolent spirit imagined as accompanying a person and seeking to influence him or her to do evil, and often paired with an opposed benevolent spirit; (in extended use) a person who exerts an evil influence; a person with an exceptional capacity for wrongdoing or malevolence; (also) a highly intelligent criminal or villain.

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18 Expert Guides to Using Google+ for Business


Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. ” starting with the obvious (professional photo, strong tagline) and progressing through getting your visibility settings right, as “Google Plus more emphasis on protecting personal privacy than Facebook and some of the other social networking sites. Building an audience and networking?

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3 Tips for Future-proofing Your Digital Career

grow - Practical Marketing Solutions

Not a single human person served as personnel; even the food delivery was taken care of by smart vending machines. cartoonist friend of mine called Sarah Steenland , from Australia, is making herself unforgettable by sending personalized cartoon cards. Sarah Steenland,the cartoonist mentioned above, sends me personalized cards with my name embedded into the drawing. Conclusion.

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PRMM Interview #20: Silvia Pellegrini

PR Meets Marketing

If a person is reluctant to record a video with you, what have you done to turn them around? However, if they don’t have video facilities or the company they work for doesn’t allow Skype, I opt for an interview in a written post format. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. You’ve published over 200 videos in just two years! What do you attribute to your productivity and success? I can’t take all the credit. My advice is simple.

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How Smart People Do Social Selling


We know that personalized messages get significantly higher conversion rates. A bit of research also says to your prospect: You understand their unique situation. You are the type of person who takes extra care and treats people well. Skype call. Introducing one person to another. Social selling has been rising in popularity for awhile. There’s a reason: It works. Email.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

blog posts, 5.) in-person events and 6.) The most effective tactics were 1.) in-person events, 2.) Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. 2. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. social media (other than blogs), 2.)

How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

Specifically, they’ve introduced Siri on the iPhone and Google Now on Android devices: intelligent Personal Assistants. When these Personal Assistants can predict what practical information you might need at any given time, they can predict what social information you might want at any given time. By Neicole Crepeau, Contributing {grow}  Columnist. Re-positioning the content source?

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT


personally love the sandy, textured background with the scripty font on top. Tweet about TED. 9) Skype. but Skype''s logo was once red?! Another fun fact: Skype was created by the people who brought you music downloading service, KaZaA. Tweet about Skype. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Who knew?

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Social media and the big conversation “fail”

grow - Practical Marketing Solutions

Commenting on blogs is not a conversation — it’s usually just a comment.  We see these little smiling avatars each day without really having a clue about the person behind the picture. Want to talk? I’ll trust you to handle this in a sensitive way, but if you’re interested, I would love for you to call or Skype me. I am feeling sad and a bit ashamed of myself.

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

These can be done by different employees in your company or by one person. You can even record the customer’s question over Skype or at their company and add it to your video. You can take the video or ask to interview them by Skype. According to eMarketer , adults spend (on average) five and a half hours on video content every day. video of how your product is tested.

How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work


In the meantime, check out our most recent article [link to company blog post, personal blog post, or recent good press]. Mobile/Skype] | [Office/Skype]. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. Your Out-of-Office Reply. How many emails do you get per day?

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

Commenting on blogs is not a conversation — it’s usually just a comment.  We see these little smiling avatars each day without really having a clue about the person behind the picture. Want to talk? I’ll trust you to handle this in a sensitive way, but if you’re interested, I would love for you to call or Skype me. I am feeling sad and a bit ashamed of myself.

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The New Brand Building in the Era of Engagement

Modern B2B Marketing

Think about Skype’s “Stay Together” campaign : It demonstrated how people are using technology to develop deep, emotional relationships across great distances. The two girls don’t just keep in touch—Skype allows them to become best friends, even while living on separate continents. The campaign is global and spans multiple channels, but it’s also personal and emotional.

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

record phone calls using Skype and MX Skype Recorder. When Dana or I post a new entry on Joy of Geocaching , for example, the headline and link automatically post to the Joy of Geocaching twitter account and then my personal Twitter account automatically retweets @joyofgeocaching. Most are free, all are bargains. Photo/video. For photo editing, though, I like Zoner PhotoStudio.


Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Modern B2B Marketing

Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? thought this was interesting because of how closely it is tied to personalization and marketing automation ; as we see the shift toward engagement marketing, a personal experience from brands is becoming the norm rather than the exception.

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Hey, Marketer! Get Your Hands Off My Community!

CMO Essentials

They spend all their time understanding what makes a customer or user tick, responding to them in a timely manner, listening to their concerns, and engaging with them on a very personal level. This kind of personal connection is just not made in marketing. In other words, connecting in person on your turf. Community Management Isn’t Marketing. That’s a mistake. It is.

Creating Content That Resonates


Empathy is about feeling what the other person feels, putting yourself in their shoes – and you can’t fake it. . Set up a phone call, Skype meeting, or coffee date with a customer. know exactly what you mean!” . “Oh man, been there.” . This is my jam!” . These are all reactions you might have when something you’re reading, watching, or experiencing just clicks. Dumb Ways to Die.

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Agency Focus: How Content Marketing is Changing, & How to Measure It


Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Meeting/Web Conferencing Software – GoToMeeting, Skype, Cisco’s WebEx, etc. 3. When it comes to content marketing, art + science = measurable success. Agency leaders agree. What Do We Do When We’re Not Very Good?

The Do’s and Don’ts for Sending Email at Work


DO: Personalize. So-and-so.” A good rule of thumb, address this person as you would address them in conversation. Study past emails this person has sent, recognize their tone or writing style and adapt to that. know you are out there, the person with triple digit (or worse) numbers of unopened emails in your inbox. **Sets alarm for 6am, checks email, goes to bed**.

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Do Marketing and Community Management Mix?

CMO Essentials

Value the 1-to-1 Personal Relationship (And Write Like You Do!). Even if 200 community members might be reading your forum posts, it should still feel like they were written for one person. As one of my community members put it best: “ I should [expletive] be able to tell bot-generated content from something that an actual person interested in the content wrote. ”. Part 2 of 2.

12 Tools & Resources to Help You Create Better Buyer Personas


To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded. This situation is especially common in sensitive industries such as health or personal finance. Surveying Customers.

Customer Service in 2016: More Channels + More Data = Greater Insight

CMO Essentials

Indeed, people have myriad options – ranging from Skype to Facetime – when it comes to communicating with each other via video. Truly, there are countless use cases in which video will complement existing customer interactions to make them more rich and personal. We expect 2016 to be the year when contact centers go beyond the adoption of live chat and begin incorporating it as a key part of omni-channel programs, one that helps them ensure consistency and personalization in customer conversations. Video as a Customer Service and Support Channel.

The business benefit of setting your knowledge free

grow - Practical Marketing Solutions

Some successful sci-fi writers were even willing to coach me via Skype for hours without asking for anything in return. personally answered that question with a big, fat, “yes” and became a proud internet missionary from that day on, spreading the gospel about blogging, online portfolios and social media networking. remain their go-to person to this day. Conclusion.

2013: The Year of Internet Marketing Basics


Make it personal – Don’t settle for connections being only virtual. Or even better, use the technology at hand (like a Google Hangout or video Skype) to better connect with someone and make your relationship more real. Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. That happened in early October of this year.

Why Your Contact Page is Terrible

B2B Marketing Unplugged

Most Contact pages are set up to solve the brand’s problem (like too many people saying unkind things) and not the person who is on the page’s problem (like, I want to automate my warehouse or I would like to work for you or I want to visit your location). Also, pay for a toll-free number or set up Skype. Last week we lamented the deplorable state of most About Us pages. know, I know.

5 Surprising Studies on What People Consider "Good" Customer Service


While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. Set up a screen share on Skype or Google Hangouts and walk them through it. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? It depends. And in general, that’s true.

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization


This lean project and task management software allows you to assign tasks by person or by category, filter to see who’s working on what, and communicate (or change plans) with your team in real time. Marketed more as a personal to-do list for your phone, Wunderlist is also used by some of us to keep track of client work. 17) Skype. messy. Check ''em out below. 10) Taskworld.

How to Turn a Small Blog Audience into Small Army

grow - Practical Marketing Solutions

Email Each Reader Personally. Chris Guillbeau told me he emailed every single newsletter subscriber personally for his first 10,000 subscribers. Of all of the resources that I subscribe to, I don’t think I have ever received an actual personal email that wasn’t an obvious use of email marketing personalization features.  Your content Neither are you.  Tweet.

11 Things to Look for in Freelance Writers


Want to make sure you’re hiring the right person for your blogging and content marketing? This is the kind of person you want, especially if you will be working with him or her long term. Can’t reach her on Skype. Again, bear in mind that you might be working with this person long term. Image source. Freelance writers can make or break your business. Who can afford that?

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Managing Pros and Cons of Outsourcing Content

It's All About Revenue

Organise regular content meetings whether in person or via Skype; it’s essential that the provider is brought on board as a department and not simply treated as an entity that you “fire and forget.” In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. The net result? But what are the pros and cons of bringing a third party on board? Your role?

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Adventures in Frictionless Sharing


This has been going on for years in the form of those apps that allow you to shamelessly share what you’re listening to on iTunes, real time, as you listen to your status update, be it Skype, Twitter, or Facebook. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask?

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