And then, sometime in the late 1990s, your company probably took all its order forms, sales brochures, and customer service policies to a strange person called a web developer and said, “turn this into a website.” One of the things I advise when I’m consulting in corporate environments is to accentuate certain features that may be deemed attractive and include them in personal bios — the about us categories and so on,” Dr. Cialdini told me. ”We They want to cut through that digital distance and get to know you as a person. MORE >>

What Facebook offers that some of these other tools don’t is a very visual glimpse into who you really are as a person. Facebook in many ways allows people to put together the story of who you are as a person. Skype/Chat  Intimacy Rating 8 How often do you chat with your readers or twitter followers via Skype, telephone or a medium that is not technically “social media?&# In-Person Meetings  Intimacy Rating 10 If you ask anybody what the real value of conferences like Blogworld, South by Southwest, and meetups is, they’ll say the networking.  MORE >>

Skype ID and Facebook page: these are used in a quarter of the signatures I looked at. She also includes her Skype ID. includes all of the usual information plus his Second Life name, Skype ID, blog and LinkedIn profile button. Here it is, with just a few bits of personal information stripped out: Guy Kawasaki Guy Kawasaki Nononina, Inc. social media, social networking, Twitter, LinkedIn, Facebook, Second Life, Skype, Jon Rognerud, reputation management, Christina L. and email address. signatures. Here are a few notable examples of Web 2.0 Christina L. MORE >>

This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! She talked me into getting on to Skype and has looked to me as a mentor on career issues. We continuously offer authentic helpfulness to each other without regard of any future “pay-back.&#   This trusting friendship will continue to pay personal and business dividends. Tags: blogging business relationships careers twitter Internet marketing personal brand This formula works.  MORE >>

Specifically, they’ve introduced Siri on the iPhone and Google Now on Android devices: intelligent Personal Assistants. These personal assistants respond to direct queries from the user and Google’s Now is taking it a significant step further by leveraging the knowledge that Google has about you and your activities–eventually across all the Google technologies you use daily—to predict what information you might want or need and serve it up without you asking. Facebook may even choose to come out with its own phone and adopt the Personal Assistant model on it. Agree? MORE >>