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LinkedIn Tricks for Social Media Professionals

Convince & Convert

Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). What’s your one tip for becoming a social pro? Keep your personality in your interaction, whether it be on LinkedIn, Twitter, Facebook, Pinterest, Instagram, whatever. If you don’t, you are behind.

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Answers to Hot Social Media Law Questions

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Tweetable Moments Social media has made it so easy to technically do things, we think we have the right to do it. Social Media Law Has Become a Career. Ryan Garcia is the Legal Director at Dell , which means a large part of his job is providing guidance surrounding the use of social media for the company.

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How to Manage 19 Social Media Channels

Convince & Convert

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. Social Media Number of the Week: 27. ” If you could do a Skype call with any person, who would it be?

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How Real-Time Social Media Gets Planned Far in Advance

Convince & Convert

Social Media on the Golf Course. There are countless pieces to the puzzle that makes up TMaG’s social media content. To accomplish a successful social media strategy at this scale with so many external pieces to consider, Ryan recommends 3 things: Do as much internal preparation as possible.

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The New Rules of Social Marketing and PR

Convince & Convert

David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing. Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly.

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Listen Now.

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The Coming Convergence of Social Media and Customer Experience

Convince & Convert

Social media is no longer just about marketing; it’s also about the customer experience. Social Media Number of the Week: 585 Million. Our social media number of the week is brought to you by UPS, which came out with the amazing little video about a four-year-old named Carson who is UPS’s biggest fan.