Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Scroll down to read how: Behr Paint provided highly personalized recommendations via AI. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. That’s what this next episode of his viral marketing gone wrong reminds me of.

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Viral Marketing Planning Bandwidth Landing Pages 100

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Top Rank Marketing

FEBRUARY 19, 2024

Because the ultimate goal is encouraging users to engage, spend time on the platform and return regularly, LinkedIn is highly motivated to ensure members are consistently finding content that is relevant, interesting and valuable to them personally. And on LinkedIn, aiming for virality can actually be counterproductive.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Sprout Social

OCTOBER 10, 2023

These giveaways can range from free, exclusive products to discounted services. With affiliate marketing, the influencer promotes a product/service and when their followers convert, they earn a share of the profit. An affiliate marketing influencer may also be a brand ambassador and consistently promotes a brand’s products or services.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Hubspot

MAY 26, 2020

While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. The growth in virtualized services makes a lot of sense.

Service 101

Service Brand Identity Branding Budget Programs 101

ANNUITAS

MAY 3, 2016

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Mark spoke about the three ways to grow, “build better products, have lower prices, or provide better service.”. Main takeaway?

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

The Lead Agency

APRIL 14, 2024

Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? Personally, I love AI. Any person, dog and AI system can write a top trends blog, but only a knowledgeable person can make it original. Personality is original.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MARCH 29, 2023

Before judging any person, he tried to see things from their perspective. In fact, 84% of consumers say that brands treating them like a person, not a number, is “very important” to winning their business. When you talk about what you do from a product and service perspective, weave your values into the story, too.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Hubspot

OCTOBER 31, 2017

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

Personalization 101

Personalization Examples Hubspot Amazon 101

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. Personal Branding Who’s behind the brand?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Developing a loyal customer base.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Rev

AUGUST 23, 2023

They gain hands-on practice with your product or service and get hooked at the outset. PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. But the way you use them has changed.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

FEBRUARY 13, 2024

Celebrities took the opportunity to grow their personal brands. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Brands leveraged the record-breaking viewership (123.7 Technology brands came in second at 15%.

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

Top Rank Marketing

OCTOBER 19, 2023

To become customer-centric, listen to customers, understand their needs, personalize their experience and measure satisfaction. Of course this story went viral and served as a great customer “delight” experience. . Ensure every employee lives the customer experience. Build it into your mission and values.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Contently

DECEMBER 21, 2022

But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. Well, “viral” in 1939 terms. named Rudolph did go viral: 2.4 A Quick Recap of the Rudolph Story. Robert wrote the story.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Optinmonster

FEBRUARY 11, 2024

After that, you can always try one of these email marketing services. So if you’re opening beta access to your new service for a limited time, it becomes more appealing to potential customers. Best of all, email marketing is affordable. For example, if you use MailChimp, you can message your first 2000 users for free.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

MAY 9, 2022

This TikTok video type can also be great for showing how to make the most out of your brand’s products or services. Another popular TikTok idea revolves around trying viral recipes. There have been many in the past, from the viral baked feta pasta to tortilla folding hacks. Prove if viral TikTok hacks work.

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

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Marketing Agencies 2 Lead Ranking Content Work Management 232

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. To be eligible, you must be on a Personal or Creator account.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Spiralytics

APRIL 16, 2023

There is almost a two in five (38%) chance that anger-inducing content will go viral ( Moz ) Psychologists have mentioned that anger can spread like a virus online; it’s more contagious than happiness and joy. It’s easy to understand why more than half of financial service customers are emotionally engaged.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Sprout Social

OCTOBER 16, 2023

Engaging, entertaining posts The Index shows 68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content. Today, Dyson is still known for their viral hair dryer and straightener product lines.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. Strengthening Personal Connections : B2B relationships are built on trust and rapport.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Download The Social Media Guide for Professional Services Firms. Examples of Negative Earned Media. Metro Area.

Work Management 48

Work Management Marketing Management Service Media 48

Sprout Social

JANUARY 6, 2021

In their “New ManageMint” video, Reynolds outlines what the wireless carrier is and identifies a benefit of the service that everyone loves—saving money. Once consumers have reached the consideration stage, they may know about your brand and what you offer, but it’s your job to generate demand for your products and services.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Location-based services, such as Google Maps, play a pivotal role in capturing these micro-moments. Go here for more on this from Google. Relevance, relevance, relevance.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Launch Marketing

JULY 14, 2021

Good customer service online (and in person) can even turn buyers into advocates that will champion your brand. These frequently go viral and can often change brand perception and spark positive interest. Forging authentic, personal connections online with prospects and customers is more important than ever.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Contently

NOVEMBER 3, 2021

For every original source, note the person’s name, email, and phone number in case the editor or fact-checker wants to contact them directly. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

FMG Suite

MARCH 7, 2024

Advisors wanting to add an extra custom touch to their website also have the option to produce a personal “About Us” video that can also be added to the homepage. In addition to nurturing client relationships and engaging prospects, video also has great search engine and viral sharing benefits. Learn more at www.IdeaDecanter.com.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

ClickDimensions

FEBRUARY 15, 2023

Adam Tau recently spoke about this issue, highlighting the importance of personalized experiences and communications. For customers to have a positive experience with a company, businesses should strive to proactively ask questions and personalize each customer’s experience. trillion Euros (over 4.2

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Huptech Web

JANUARY 29, 2024

Growth marketing focuses on personalized marketing and effective communication to rеtain customers, which is gеnеrally more cost-еffеctivе than acquiring nеw onеs. To accomplish this, they use tactics like viral marketing, lеvеraging еxisting platforms in unconvеntional ways, and making innovativе product twеaks to spur rapid growth.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Navigate the Channel

JANUARY 17, 2024

Follow some of your favorite brands and keep an eye out for the snaps they post that grab your attention as a consumer and look for ways to maximize their B2C marketing and viral techniques into your B2B brand’s efforts. Even B2B consumers search for great social content from brands that entertain, inspire and educate them.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65