Digital B2B Marketing
SEPTEMBER 10, 2013
Historically purchased lists have had a bad reputation for quality. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Buying a B2B List.
Digital B2B Marketing
JUNE 6, 2013
Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior.
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Digital B2B Marketing
NOVEMBER 1, 2011
B2B salespeople are looking to talk to people that influence or make decisions for business purchases. So why all the fuss about B2B being B2P (business to person)? They Make Bigger Decisions There is more resting on business decisions than on personal decisions. In contrast, major business purchases often go through the ringer.
Digital B2B Marketing
OCTOBER 29, 2013
I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video.
Digital B2B Marketing
JANUARY 5, 2012
We agonize over which smartphone to purchase (yes, that was me a year ago). Only research and purchase products online through Amazon. Limit your time to 15 minutes for each purchase. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up.
Digital B2B Marketing
AUGUST 22, 2013
The Personal Persona. Yes, personal and professional lives are inextricably linked. But if a persona tells you more about a person’s family, pets and free time activity than their professional career and motivations, you are missing an absolutely critical part of the picture. These are your potential personas.
Digital B2B Marketing
MAY 21, 2013
You would never consider creating rules with complex branching logic to send a followup email to just one person; you would look at the situation and write only the email needed, when its needed. And you would really personalize it to everything you know about the recipient! The interesting question is, where is the tradeoff?
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