Martech
APRIL 25, 2024
So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Do not try to fit this sprawling generation into a one-size-fits-all box.
Martech
MAY 24, 2023
It can be as simple as being more explicit upfront about the benefits of a newsletter or account at the point of signup, collecting topic preferences and including the privacy policy up front. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sana Commerce
FEBRUARY 21, 2023
Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?
Hubspot
SEPTEMBER 1, 2023
This AI will be easy to integrate and fairly familiar to HubSpot users, improving existing processes. Speed up day-to-day tasks with its natural language processing (NLP). But how do you do that ethically? There’s a lot to consider, including bias, data management, permissions, and more. Businesses and consumers alike need ethical AI.
Hubspot
MAY 8, 2018
For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. A Look at Facebook's Changing Ad Policies. presidential election. Where the Recent Changes Began.
SpotMe Blog
AUGUST 16, 2023
Investigator meetings are a critical step in the clinical trial process. When done well, they provide a unique opportunity for all those involved to pool their expertise, share insights, and drive clinical trial success. But it’s getting harder to get everyone to attend investigator meetings and harder to keep them engaged once they’re there.
The Mx Group
NOVEMBER 17, 2017
If you are using a process or technology to dynamically prioritize accounts, this will typically fall to Marketing. We’ve got answers. During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up.
Expert insights. Personalized for you.
115 
Let's personalize your content