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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

However, the tides are starting to shift as more companies are turning to influencer-driven campaigns to establish and strengthen relationships with consumers, as well as educate people on medical conditions and treatment options. Patient- and health care-led influencer campaigns will still need to be handled delicately.

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images for each eye to create a 3D image effect. Using AR and VR, shoppers can peruse virtual storefronts and displays that mimic real in-person shopping experiences. Healthcare.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions.

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Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Over the past couple of years, your organization has shifted from only accepting adult patients to also offering pediatric care. Depending on your organization type, you’ll want to keep an eye on the following types of conversions: Donations. For example, perhaps you’re thinking about redesigning your healthcare website.

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Hire a Medical Writer: 10 Experts for Any Content Marketing Budget

nDash

To patients that are looking for a new doctor? Finding writers that understand the space and can speak to healthcare professionals and patients is incredibly difficult. Administrators, doctors, and healthcare professionals want to know your products help their business, benefit their patients, and fall within their budget. .

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9 Copywriting Best Practices for Converting More Users

Sharpspring

Avoid using jargon and terminology that the average reader wouldn’t know, unless you’re targeting a highly educated audience. If you sell medical records software to health care providers, brag about how your program can help them serve patients more efficiently. Write eye-catching headlines. Drop a shocking fact.