Martech

DECEMBER 14, 2021

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year.

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Search Engine Journal

JANUARY 10, 2023

YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. The post YouTube’s New Partner Program Terms: What You Need To Know appeared first on Search Engine Journal.

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Square 2 Marketing

NOVEMBER 16, 2021

One of the best ways to get your message out quickly to highly targeted prospects is to work with partners. In almost every industry and for almost every company, noncompetitive partners represent excellent opportunities to do joint marketing programs.

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SmarkLabs

JUNE 16, 2022

The Legend Power team began looking for a way to help their partners market, sell, and provide service to their clients most effectively. A new web portal would provide a unique opportunity in their market for partners to capitalize on the success of Legend’s technology solutions. Challenges.

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Lake One

JUNE 30, 2022

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. . Minneapolis, MN Based Lake One, is a modern marketing partner that drives business impact for B2B companies through sales and marketing transformation.

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Hubspot Advertising Agencies Demand Generation Agencies Case Study 74

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Technology partners are an integral part of the software world.

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ClearVoice

MARCH 24, 2022

We are thrilled to announce the launch of our partner program for creators, influencers, agencies, affiliates, and anyone who knows the content marketing industry. Apply to our referral program. Get to know how ClearVoice works, download social media assets, and discover how the partner program works.

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Search Engine Journal

FEBRUARY 26, 2021

The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more! The post Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

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Advertising Agencies Google Ads Advertisements 73

Conversica

JANUARY 11, 2023

The post The Global Conversica Growth Workforce™ is Expanding with New Partner Programs appeared first on Conversica.

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Lake One

JANUARY 6, 2021

Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs.

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BenchmarkONE

APRIL 25, 2019

You’ve heard of your competitors using partner programs. To this end, some businesses turn to partner programs as a way to build profits and attract new customers. This can be a great way to inspire growth, and some businesses do very well with these programs. Some partners may offer other benefits as well.

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Computer Market Research

JANUARY 22, 2018

Five Important Coop Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners.

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Albacross

JANUARY 12, 2023

The new integration can be particularly helpful in enabling account-based marketing (ABM) programs executed through LinkedIn. That’s where intent data comes into play — to help B2B marketers spot ready-to-purchase buyers actively looking for a solution and turn them into paying customers,” said Viktor Carlsson.

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Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Computer Market Research

JANUARY 22, 2018

Important Co-Op Marketing Program Deadlines for Channel Partners. Five Important Co-op Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. Only half of this $70 billion was used by channel partners. Computer Market Research.

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The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. But as a prospective partner, my priority is our business. Apply for the program immediately.

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The Effective Marketer

SEPTEMBER 25, 2012

I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available. Understand what your partners do, how they sell and how they will re-sell your solution. What To Do. What Not To Do.

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Valasys

OCTOBER 15, 2020

On September 25th, 2020, LinkedIn proclaimed an update to its Marketing Partner Program, which will facilitate the businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process. By mentioning the marketing partner community, the marketers can get the preferred rates as well.

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KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. However, when you use high quality partners who are good at what they do, your content marketing efforts can finally take off. This is the number one reason why working with an external partner is a good idea for companies.

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Televerde

MAY 16, 2019

According to Zift Agency Partner Televerde , “Building strong partnerships is critical to our success. ” Read the full article here>> The post PR NEWSWIRE: Zift Solutions Launches Strategic Partner Program appeared first on Televerde. .

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Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

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Youtube Advertising Agencies Adsense Planning 75

Madison Logic

MARCH 3, 2020

The post Madison Logic Joins the LinkedIn Marketing Partner Program to Amplify Global, Multi-Channel ABM appeared first on Madison Logic Blog. NEW YORK, NY – March 3, 2020 – Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn™ Marketing Solutions.

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Vidyard

DECEMBER 20, 2018

WATERLOO, Ontario – December 20, 2018 – Vidyard , the leading video platform for business, announces that SmartBug Media , HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program. SmartBug Media is also a certified Great Place to Work, two-time Inc.

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Advertising Agencies Paid Search Agency Ad Agencies Work Management 71

Roketto

SEPTEMBER 24, 2020

By now, as a SaaS business owner, you’ve likely discovered that there’s far more to the SaaS industry than simply creating an exceptional service. After all, what good is your service if nobody knows about it?

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Advertising Agencies Ad Building Service Business 64

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. While it’s great to get booked as a guest on a well-recognized show, don’t underestimate the value of smaller, niche programs.

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Impressions Practices Best Practices Thought Leadership 297

Vidyard

DECEMBER 20, 2018

WATERLOO, Ontario – December 20, 2018 – Vidyard , the leading video platform for business, announces that SmartBug Media , HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program. SmartBug Media is also a certified Great Place to Work, two-time Inc.

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Advertising Agencies Paid Search Agency Ad Agencies Work Management 50

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Why are channel partners leaving so much money on the table? Define your message.

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Seismic

MARCH 26, 2024

Learn how to decide where training lives and how to incorporate it into your readiness program. According to a 2018 report, nearly 70% of companies use some degree of blended learning in their training programs. And what does it look like at the organizations you partner with? We recap our Shift discussion below!

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Peer-to-peer Effectiveness Training Advertising Mediums 115

KoMarketing Associates

NOVEMBER 17, 2022

DemandGen recently published the results of its “2022 ABM Benchmark Survey,” and statistics suggested that most marketers (45%) are still in the early stages of utilizing ABM and testing their program. About 31% claimed they did the same with their ABM programs, and 26% did so with email marketing.

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KoMarketing Associates

NOVEMBER 3, 2022

Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

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Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. Partners who know a specific niche or geographic area can help you expand into those areas.

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Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. The program should also act as a spur to vendors seeking accreditation. Why we care.

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Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. The company partnered with Project Our Town, and 90 employees served the community by packaging soup for donation. Partner with suppliers. Guest post by Dylan Berger. Image credit: cottonbro from Pexels.

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DivvyHQ

MARCH 2, 2023

Instead of marketing to consumers directly, many companies leverage local partners to build awareness, engage the local market, and drive sales. But what role does content play in supporting these partner channels? Well, content can (and should) play a HUGE role.

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Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. Eighty-three percent outsourced at least some activities. Want to learn more about what these marketers know?

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Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Consider how your team will use agencies, consultants, and freelancers to support marketing programs.

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