LeanData

JANUARY 29, 2016

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful. In the weeds. “One

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful. In the weeds. “One

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

Heinz Marketing

FEBRUARY 19, 2018

This last time I had a great conversation with Paul Roberts, our announcer— as our scheduled live guest was unable to be on the show. Storytelling. Podcast formats from Q&A to curated shows. Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen?

Top of Funnel 61

Top of Funnel Banner Ads Paid Search Agency Banners 61

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. Are you going to send them that same white paper next week?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. Are you going to send them that same white paper next week?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Contently

AUGUST 17, 2018

Consider what you’re paying for: topical expertise, good storytelling, and a few revisions. A global software company, for example, received a pitch for an original white paper that has evolved into a series of executive reports.

Branding 124

Branding Brand Identity Budget Programs Ideal Customer Profiles 124

SmartBug Media

JANUARY 29, 2020

Compelling customer storytelling takes you on a journey; it doesn’t force statistics down your throat. Much like the abridged, inspirational blog post, you can use a similar format to include in your guides, white papers, infographics, and so on. Speaking sessions at an industry event or trade show.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Contently

AUGUST 17, 2018

Consider what you’re paying for: topical expertise, good storytelling, and a few revisions. A global software company, for example, received a pitch for an original white paper that has evolved into a series of executive reports.

Branding 93

Branding Brand Identity Budget Programs Ideal Customer Profiles 93

nDash

DECEMBER 7, 2020

In addition to writing short fiction and poetry, I’m also an accomplished academic writer, and these skills serve me well in white papers and research projects. I’ve published multiple curricula and white papers for school districts as well as parent-friendly articles and blog posts. Photography. Caitlin Lemon . “Hi,

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Webbiquity

DECEMBER 19, 2017

Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

ClearVoice

JULY 12, 2022

Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Hundreds of responses to this effort using the #FriesChallenge hashtag helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

SEPTEMBER 19, 2019

We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. For this roundup, we are looking at brands that have utilized employees of all kinds to be the spotlight storytellers and share their diverse points of view.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

Zoominfo

DECEMBER 2, 2019

One of the most effective ways to create a message that your targeted buyers will listen to is through brand storytelling. Now it’s time to put down the pen to paper and grow the pipeline. This will give you an opportunity to build personal relationships, without blowing out your budget on high-ticket events and trade shows.

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

Zoominfo

DECEMBER 2, 2019

One of the most effective ways to create a message that your targeted buyers will listen to is through brand storytelling. Now it’s time to put down the pen to paper and grow the pipeline. This will give you an opportunity to build personal relationships, without blowing out your budget on high-ticket events and trade shows.

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100

Ledger Bennett

JUNE 17, 2019

We listened to Andrew Gordon (master storyteller and Pixar animator) talk extensively about his journey and the need for storytelling. Events and Trade Shows (+23%). Another session attended that dealt with high performance teams dove into the channels and asset types that have shown the best returns. Mobile Apps (+17%).

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

Hubspot

DECEMBER 6, 2023

Are there trade shows you can send them to to start making contacts? Your mission is to discover candidates who not only shine on paper but will also resonate with the heart and soul of your organization. In the tech arena, this step is not just beneficial but necessary for survival and success.

Startups 49

Startups Work Management Transparency Marketing Management 49

Contently

MAY 22, 2018

Once you research whether your customers are into videos or white papers, you can start giving the crowd more of what they like. Of course, your company’s pop-up shops or events might look more like a booth in a trade show, but that doesn’t mean your enthusiasm should dwindle. Infographics. Event content.

Paid Search Agency 167

Paid Search Agency Word of Mouth Content Storytelling 167