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The Paradox of Multiple Attribution Models

LeanData

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful. In the weeds. “One

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The Paradox of Multiple Attribution Models

LeanData

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful. In the weeds. “One

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The Paradox of Multiple Attribution Models

LeanData

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful. In the weeds. “One

article thumbnail

The Paradox of Multiple Attribution Models

LeanData

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful. In the weeds. “One

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros. ”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script. Social Media Marketing Trends. Tactical Marketing Trends.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing and SEO.