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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Better audience analytics. Online events will play an important role in the competition for customers — and an effective video strategy will be a competitive advantage.

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How to Solve Your B2B Content Production Dilemma

Hinge Marketing

It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report. It provides you with a foundation to support and expand a cohesive content marketing strategy. So, how does research do all of this? Fours Ways to Engage with Research.

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The Paradox of Multiple Attribution Models

LeanData

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful.

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The Paradox of Multiple Attribution Models

LeanData

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful.

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The Paradox of Multiple Attribution Models

LeanData

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful.

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The Paradox of Multiple Attribution Models

LeanData

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. How Storytelling Makes Data More Powerful.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

This last time I had a great conversation with Paul Roberts, our announcer— as our scheduled live guest was unable to be on the show. Storytelling. Podcast formats from Q&A to curated shows. Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen?