Sharpspring
SEPTEMBER 9, 2021
As email marketers, we’ve all heard cries that “email is dead!” Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . The good news is that email marketing is far from dead. At first read, this definitely sounds alarming.
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. With the long-awaited (dreaded?)
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Litmus
MAY 24, 2022
Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing.
Martech
JULY 5, 2023
Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. billion for privacy violations The decision. What it means. What happened.
Brightedge
JULY 22, 2022
In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. It is forcing us to rethink the way we communicate with search engines and how we go about increasing our digital footprint. There is an essential symmetry between the two. It must master both.
Liveintent
SEPTEMBER 9, 2021
In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Luckily, this feature will only be available to iCloud+ paid subscribers using an iCloud email, which represents a significantly smaller slice of Apple Mail’s reach.
Scoop.it
JANUARY 24, 2023
This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. That’s what omnichannel marketing is all about.
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