The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. The importance of social media engagement.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 133

Campaigns Planning Paid Search Agency Advertising Agencies 133

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. You’ll embrace a more strategic role.

Social Media 133

Social Media Social Marketing Media Work Management 133

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What is Account-Based Marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Social Media 82

Social Media Work Management Marketing Management Campaigns 82

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. For the United States, Pew Research Center puts out yearly demographic breakdowns of the major social media platforms.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Keep reading!

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Convince & Convert

MAY 3, 2016

Strategy + Content = Successful Social. Is content overheated these days? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

Social Media 95

Social Media Social Marketing Skype Content Marketing 95

Pam Didner

OCTOBER 15, 2022

Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Although you have one event marketing manager accountable for the whole event, the critical event elements are parceled out in different segments to different owners. Content tracks. Event goals.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. Audiences will respect your brand and be more inclined to feel connected to your company over competitors. The Power of Social Media. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Digilant

APRIL 2, 2024

social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. Here’s what you need to do as you plan your digital event and promote it on social. Loop your speakers into social promo.

Promotion 79

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 79

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. Rather, use an email marketing service to send a personalized email to your contacts and prospects. Add a date limit, too.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Twitter Brand Surveys.

Customer Surveys 89

Customer Surveys Brand Identity Branding Paid Search Agency 89

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? Why is it important? Let’s get started!

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Brandpoint

JANUARY 21, 2020

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry.

Ad Building 77

Ad Building Marketing & Strategy Social Media PR 77

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Content Standard

JULY 3, 2015

Less than 10 years ago, the idea of using social media as a relevant part of a marketing campaign would have seemed absurd. Today, ad spending on these platforms continues to rise as more and more brands seek to carve out a niche in the social space. The Case for Crossing. Choosing Your Platforms.

Social Media 40

Social Media Promotion Studies Media 40

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. Cross-channel bulk publishing and content optimization will usually be premium features.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

SnapApp

DECEMBER 13, 2018

Being a marketer in today’s business landscape is tough. Recently, we chatted with marketing mavens Michael Nelson, CEO of 6Connex and Todd Davison, Founder & CEO of Demand Frontier , to discuss their best practices for all things webinar-related, in a—you guessed it—webinar! How should I promote my webinar so people see it?

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Content Standard

JANUARY 10, 2022

Social media channels know this and have been making the most of it with new features and ways to engage. Today, it’s as much second nature to buy items through social commerce as it is to try your hand at the latest TikTok dance. ” None of that, though, makes marketers’ lives any easier. .”

Paid Content 138

Paid Content Social Media Distribution Advertising Channels 138

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Then it might be time to start working with a paid media agency. With thousands of companies ready to take your money, you need to know how to find the right one for your needs. Let’s get started!

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Buffer

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Of course, the danger of increased AI use could lead to increasingly mediocre content flooding the Internet.

Social Media 132

Social Media Media Work Management Marketing Management 132

Directive Agency

AUGUST 29, 2023

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. What are PPC Consultant Services?

PPC 52

PPC Consulting Paid Search Agency Work Management 52