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Social Media Best Practices with Your Oktopost Experts

Oktopost

.” At the end of the day, we have the same intentions as the social networks – to keep our audience engaged. Creating engaging content that works with the network algorithms will keep you on top of the game, providing higher engagement, and overall ROI from social. . P2P over B2B.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. And then there are Stories - a feature which, as we mentioned, is rapidly spreading across other social networks as well.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Since launching Snapchat Discover in 2015, the social platform has been exploring methods of generating ad revenue without disrupting its carefully cultivated user experience, which is its greatest point of distinction from other social networking apps. Image attribution: Isaiah McClean.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. But, here are some reasons why you need to get on Google+.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. But, here are some reasons why you need to get on Google+.