Impressions vs Engagement: Which should you report on?
Oktopost
OCTOBER 10, 2024
Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. Impressions refer to the number of times a piece of content is displayed/shown to a viewer.
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