ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. Omnichannel marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

The ABM Agency

AUGUST 30, 2020

So if you’re targeting more than one account and your creative team has already hit its bandwidth, your ABM strategy has to change. Turn it into email content or Instagram (in-feed and Instagram Stories) posts. Create a 250-word abstract of the blog post and send an email, linking directly back to the blog post itself.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. Steps to building a personalized account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Question 5. Question 6.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). Rather, you can take advantage of existing content as the foundation for your social media posts, videos, and webinars. Ensuring that your audience understands your message requires repetition and looking at it from different perspectives.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

DivvyHQ

JULY 30, 2019

To avoid those moments, you need a content planning strategy that helps you find a way to prime the creative well and get your planning back on track. To pump out the kind of content that will consistently inform and inspire your target audience, sometimes you need to step outside the traditional box. Jot Down Your Ideas.

Webinar Metrics 44

Webinar Metrics Content Keywords Paper 44

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN ad planner assists in researching these placements. Interests and remarketing. Gender and Age.

Display 100

Display Advertisements Advertising Lead Ranking 100

Directive Agency

SEPTEMBER 3, 2019

So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that I’ve used that deliver results consistently. It also brings in an estimated 2,200 organic users and has an estimated traffic value of $29,200.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Webbiquity

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback).

Social Media 100

Social Media Social Marketing Allocation SEM 100

Mailmunch

MAY 20, 2021

The first step is to make sure your social media profiles are optimized to collect leads organically. Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. It can be anything from a research report to an insightful eBook to a free tool. Facebook lead ads.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Sprout Social

MAY 18, 2016

What Your Strategy Should Entail. Most demand generation strategies need to follow certain steps to get customers interested in your product or service. Without a strategy, it’s more difficult to get your customers from point A to point B. Demand Generation Strategies. Create a Product Need. dEMkCctEWE.

Demand Generation Agencies 79

Demand Generation Agencies Demand Generation Demand Webinar Metrics 79

KoMarketing Associates

MAY 1, 2013

We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Webinars/webcasts (88%). YouTube (69% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Webinars (63%). – White papers and research reports (59%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Demandbase.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Contently

APRIL 18, 2023

If used strategically, it can significantly increase an organization’s return on investment (ROI). But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

KEO Marketing

JUNE 10, 2016

The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. White Papers. Preference. Case Studies.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. Digital B2B goals are major milestones from buyers’ perspectives and are organized as part of the digital B2B buyer journey. Step 1: Define your digital B2B experience goals and activities.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. Digital B2B goals are major milestones from buyers’ perspectives and are organized as part of the digital B2B buyer journey. Step 1: Define your digital B2B experience goals and activities.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. By the time a buyer reaches your site, he or she has likely done the basic research. Everyone is busy, asked constantly to “do more with less,&# including most critically their time. Keep it simple and clear.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. See Do I Really Need a Content Strategy?) If not, then you need to rethink your strategy to get the most out of optimizing your marketing content. This white paper aims to change that perception of them.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

seo.co

OCTOBER 16, 2020

Scale Your Organic Traffic With the Highest Quality Content and Links. He reads various online forums, watches a couple of YouTube videos, and even calls a handy friend to ask questions. Common content options in this stage are articles, advertisements, webinars, podcasts, and paid search leading to landing pages. Get creative!

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. White papers: Without a question, this continues to be the most effective content to build your in-house list. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Hinge Marketing

APRIL 20, 2016

Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. It’s through the educational content on your website that you’ll be able to attract more organic traffic. Below are good online activities that build organic leads and nurture prospects. Additional Resources.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. This white paper aims to change that perception of them.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Directive Agency

OCTOBER 20, 2017

Because blog content is more about education, you still need a way to drive leads as you build your audience. Lead generation content can include things like: White Papers. One for a free trial and a popup for a white paper. But the key is to have good organic traffic and an established brand. Free demos.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Website copy optimized for keywords and phrases is how your technical audience will find you. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Launch Marketing

MAY 31, 2023

With organizations and individuals vying for attention across platforms, the need to differentiate has never been more critical. In this blog, we present strategies to help your content rise above the noise, making it resonate with your target audience and truly stand out in the crowded digital landscape.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Industrial Marketing Today

AUGUST 24, 2009

Bottom line – better content comes from better research. It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 79% of B2B buyers share white papers with their coworkers.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Industrial Marketing Today

MAY 21, 2010

Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. Entice them to continue receiving regular communications from you by offering a free white paper or a special report. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152