Zoominfo

JANUARY 25, 2022

For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights. That’s where ZoomInfo comes in.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?

Segmentation 204

Segmentation Account Based Marketing Lead Ranking Lead Scoring 204

Zoominfo

SEPTEMBER 20, 2021

ZoomInfo changed that by creating access to more data than most organizations could have ever imagined. That’s why I’m excited to announce that ZoomInfo has acquired RingLead, a leader in data orchestration that helps organizations manage their first- and third-party data assets.

Zoominfo 100

Zoominfo Enterprise Management Work Management Marketing Management 100

Zoominfo

FEBRUARY 13, 2019

Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. What is list segmentation? How do I segment my email lists?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

DealSignal

FEBRUARY 1, 2024

You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Act-On

APRIL 29, 2024

Lead scoring tools: lead enrichment Lead enrichment tools like ZoomInfo supplement your first-party data (like form fills and website tracking) with third-party information. Lead scoring is a type of segmentation. Lead scoring tools: Lead nurturing Marketing automation uses segmentation to execute lead nurturing programs at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segmentation 100

Segmentation Account Based Marketing Lead Ranking Lead Scoring 100

Zoominfo

OCTOBER 22, 2020

That was the main message from Founder and CEO of ZoomInfo, Henry Schuck, for the audience at the 2020 SaaStock EMEA conference. What the legitimate interest is designed to help you do is determine when private sector organizations have a genuine or legitimate interest. We know what you’re thinking, outbound in EMEA?

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. Danny Daly, marketing events manager at ZoomInfo, has had the same experience. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

JANUARY 31, 2018

Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. What is list segmentation? Unfamiliar with the term?

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Zoominfo

AUGUST 16, 2022

Comprehensive company location data : Larger organizations are spread across the world, with multiple locations. For example, ZoomInfo Waltham is different from ZoomInfo Vancouver. times more data available to ZoomInfo apps, two to three times more location level data and four times more SMB data.

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Zoominfo Best Practices SMB SIC 130

Zoominfo

AUGUST 27, 2020

Organization in territory mapping irons out these potential issues and allows you to easily change whatever is in your sales rep’s way — such as moving an air conditioning sales rep from Alaska to Arizona. Segment your target audience: One-size-fits all methods to outreach will turn off your audience. Why Use ZoomInfo?

Enterprise Management 264

Enterprise Management Marketing Management Zoominfo Budget Programs 264

Zoominfo

JULY 26, 2022

That’s the value of ZoomInfo’s Enterprise API technology. ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system. ZoomInfo APIs also enhance the overall data quality.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Qualify Web Traffic with ZoomInfo WebSights. One business is an ideal fit.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Zoominfo

JANUARY 28, 2021

That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. The hours passed quickly thanks to the seamless blend of both serious sales talk and playful segments that kept the mood upbeat. Henry Schuck interviews ZoomInfo Board Member, Jason Mironov.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

SEPTEMBER 30, 2020

It’s incredibly useful to then identify patterns within your segmented customers. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020. Segmenting Your Email Lists.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

JANUARY 15, 2021

When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy. link] — ZoomInfo (@ZoomInfo) January 12, 2021.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

FEBRUARY 13, 2019

That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. What is Email List Segmentation? How is List Segmentation Effective? Unfamiliar with the term?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Predictive Response

JANUARY 3, 2023

One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. With Predictive Marketing, one common strategy for list segmentation is to use the audience data collected from Zoom Webinars, Zoom Meetings , or Eventbrite content. What is List Segmentation?

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. That makes them hot leads.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Valasys

MAY 8, 2019

On May 7 th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. Through integrations with popular tools like Salesforce, Marketo, HubSpot, Eloqua, and Dynamics, Enrich is able to funnel data and insights to every touch point in the sales and marketing organization. DiscoverOrg.

Zoominfo 49

Zoominfo Eloqua Top of Funnel Marketo 49

Zoominfo

MAY 8, 2020

It’s typically measured in terms of revenue, but can also be thought of as the total population of organizations that could become your customers. ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. You can create hyper-specific company search filters in the ZoomInfo platform.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Contradiction? Let’s explore. When passing people over to the team with a knack for pounding an inbox, these details matter. In your inbox.

Lead Ranking 124

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 124

Zoominfo

JUNE 26, 2020

A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

JULY 5, 2022

Every field is accounted for with the right records, so new leads can easily be classified, segmented, and routed properly. When done correctly, leads are organized, assigned, and delivered to the sales rep who is best suited to manage them. Learn more about ZoomInfo Lead Routing today.

Work Management 130

Work Management Marketing Analytics Tools Lead Ranking Lead Scoring 130

Zoominfo

JUNE 14, 2022

Today, the smartest organizations are focusing on maximizing impact across every stage of their sales pipeline. GTM Ops enables organizations to build sophisticated, cross-functional, high-impact plays that harness the second-order impacts of the raw data at sales teams’ disposal. But it doesn’t have to be this way.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. Direct conversions 2.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

MAY 5, 2019

But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program? But as marketers, we know that organic database growth is not a fast process or easy feat—particularly when complicated by rapidly decaying data.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Zoominfo

JULY 2, 2020

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Far too often organizations will appoint one person to execute automation efforts. Now, this is a very broad overview.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Marketing Insider Group

NOVEMBER 16, 2020

The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? Defining the right stack for your organization can be trial and error. One of the most common MarTech tools used by organizations is a smart content distribution platform.

Marketing AI 316

Marketing AI A/B testing Tools Lead Scoring 316

Zoominfo

SEPTEMBER 9, 2021

ZoomInfo changed that by creating access to more data than most organizations could have ever imagined. That’s why I’m excited to announce that ZoomInfo has acquired RingLead, a leader in data orchestration that helps organizations manage their first- and third-party data assets. Why did ZoomInfo Acquire RingLead?

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Enter, behavioral segmentation.

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Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

JULY 13, 2020

Customer personas can be thought of as highly detailed representations of segments within your target audience. Marketers : Customer personas allow marketers to segment their campaigns, and send personalized content to each different profile type. Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213