Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole. What is a Customer Profile? How do they compare to buyer personas?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Zoominfo

JUNE 26, 2020

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. After all, your solution or service’s purpose (new or old) is to improve the customer experience.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Act-On

APRIL 29, 2024

Lead scoring tools: lead enrichment Lead enrichment tools like ZoomInfo supplement your first-party data (like form fills and website tracking) with third-party information. Lead scoring is a type of segmentation. Lead scoring tools: Lead nurturing Marketing automation uses segmentation to execute lead nurturing programs at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Better prospect segmentation allows you to create specific, personalized messages that target decision-makers and shorten the sales process. What is Sales Intelligence?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. The irony here is that most B2B organizations rely heavily on pulling cold lists from databases like ZoomInfo and instantly coin them as leads worthy of reaching out to.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Zoominfo

JANUARY 22, 2021

As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. In the world of B2B and SaaS, this usually refers to anyone with buying capabilities at an organization. Analyze Your Current Customer Base. Research Your Competition.

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. After all, your solution or service’s purpose (new or old) is to improve the customer experience.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

OCTOBER 5, 2021

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. Is it centered around what you do, or is it focused on how what you do addresses customer needs? When it comes to ideal customer profiles (ICPs), you need more than just firmographic data.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

SEPTEMBER 30, 2020

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. Is it centered around what you do, or is it focused on how what you do can actually address customer needs? Check it out!

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

OCTOBER 29, 2020

Small-to-medium businesses (SMBs) are independent organizations that house fewer employees and generate less revenue than larger enterprises. Some SMEs you may recognize include the United Nations, World Trade Organization, the European Union, and the World Bank. But what if your SMB customer stayed with you for a long period of time?

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. One business is an ideal fit. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Heinz Marketing

AUGUST 20, 2021

When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. In short, we want to know if our clients have access to the right data to support their objectives. . Why should I care about data quality?

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 122

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Zoominfo

OCTOBER 5, 2021

As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s not getting the job done. In the world of B2B and SaaS, this usually refers to anyone with buying capabilities at an organization. That’s where personalized content comes in.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Zoominfo

OCTOBER 22, 2020

That was the main message from Founder and CEO of ZoomInfo, Henry Schuck, for the audience at the 2020 SaaStock EMEA conference. What the legitimate interest is designed to help you do is determine when private sector organizations have a genuine or legitimate interest. We know what you’re thinking, outbound in EMEA?

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

DealSignal

FEBRUARY 1, 2024

You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

JANUARY 15, 2021

When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Good content is a way to build trust between your brand and your ideal customers. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Not all content is created equal.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. Your B2B data provides valuable insights into target industries, companies, and decision-makers, enabling marketers to identify and reach their ideal customers. For instance, there’s a limit on ZoomInfo credits (10k per year).

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

OCTOBER 5, 2021

By that, we mean most of your organic web traffic is likely anonymous — so, short of raising their hand for a demo or downloading an ebook, you won’t know much about them, and they can bounce off your site before you’ve ever had a chance to engage. The difficulty in segmenting anonymous web visitors into high-value versus low-value traffic.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

SalesIntel

JULY 12, 2023

Considering these factors, you can optimize your data-driven strategies, reduce costs, and unlock your organization’s growth potential. Instead, focus on data accuracy, relevancy, and the ability to identify contacts that closely match your Ideal Customer Profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

Zoominfo

JUNE 14, 2022

Today, the smartest organizations are focusing on maximizing impact across every stage of their sales pipeline. They’re investing in proven teams with a unique blend of analytical logic and customer insights to give salespeople the time and support they need to hit their number. But it doesn’t have to be this way.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Zoominfo

AUGUST 19, 2021

In fact, a Gartner survey found that organizations attribute an average of $15 million in losses each year to bad data. OperationsOS is trusted by world-class teams as the DaaS solution designed specifically for enterprise data and operations teams at growing organizations. Get a Demo What is DaaS?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Developing Buyer Personas C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

SalesIntel

JANUARY 26, 2023

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Zoominfo

AUGUST 16, 2022

B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. For example, profile information is readily available online for any large, public company with a significant web presence. But some of these are easier to come by than others.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

SalesIntel

MARCH 8, 2023

Integrating prospect signals with buyer intent data gives a sharper bird’s eye view to assist the organization harness consumer insights. Professional B2B intent data suppliers adhere to privacy rules in the jurisdictions where they and their clients operate.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

FEBRUARY 23, 2021

B2B sales prospecting is a stage of the sales process that involves looking for potential buyers, customers, or clients, and then nurturing those relationships as a way to convert them into new business. So, how do high-performing sales organizations meet prospective buyers along the journey at the perfect time?

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. That’s the value of ZoomInfo’s Enterprise API technology. Here are a few successful examples of APIs delivering for ZoomInfo customers. WebSights API is incredibly valuable to marketing teams. “If

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

SEPTEMBER 15, 2020

But for some organizations, it’s worth the cost. Buyer intent data tools help segment and analyze the customer journey into intent and typical buyer behavior. Unfortunately, most leads produced won’t totally align with your ideal customer profile. How to use Buyer Intent Data Tools. Define Buyer Groups.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

AUGUST 24, 2022

With the right tools you can create complete, 360-degree customer views that make running targeted campaigns and personalized sales motions easier. A sea of duplicate records sprawled across your tech stack, disrupting the chance of a smooth, customer-centered sales journey. The result? What’s the solution?

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Work Management Marketing Management 130

DealSignal

NOVEMBER 9, 2022

Marketing and sales are increasingly driven by segmentation and personalization. If you’re working with a large list of leads, yet your conversion rates remain low, that means your segmentation and targeting are not well aligned. And while short forms improve customer experience, a lot of important information won’t be captured.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

OCTOBER 29, 2020

SMBs are independent organizations that house fewer employees and generate less revenue than larger enterprises. Some SMEs you may recognize include the United Nations, World Trade Organization, the European Union, and the World Bank. But what if your SMB customer stayed with you for a long period of time?

SMB 100

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 100

SalesIntel

JANUARY 15, 2024

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. Curious as to your opinion?”. My response is a definitive: yes.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162