Data Hygiene Organization Segmentation Zoominfo 
Zoominfo
AUGUST 7, 2019
Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Data quality and cleanliness is where the real power lies. Automated Data Maintenance: The Future of Data Hygiene.
DealSignal
FEBRUARY 1, 2024
In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? A notable shortcoming of ZoomInfo is the static nature of its database.
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Zoominfo
DECEMBER 23, 2020
A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.
Zoominfo
DECEMBER 3, 2018
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. 60% of people change job titles within their organizations each year.
Zoominfo
JULY 2, 2020
Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Yet more submissions often come at the expense of greater segmentation. Invest in training.
Zoominfo
AUGUST 2, 2020
As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. It encompasses demographic data including: . Opportunity Data. Data Hygiene: Data decay is unavoidable.
Zoominfo
JULY 2, 2020
Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Yet more submissions often come at the expense of greater segmentation. Invest in training.
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