Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

ConvertKit

MAY 28, 2021

There are lots of ways you can encourage folks to drive word-of-mouth signups. Share ecommerce marketing offers on social media. Social media is a great way to drive traffic to your email list. If you’re not sure where to focus your time and energy on social media, start with Facebook.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 7, 2010

A tall order, to be certain. I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. The rise of [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

BenchmarkONE

SEPTEMBER 22, 2021

So if you were looking at a pair of Birkenstocks on a retail site, then decided you didn’t want to make the purchase, you might find ads for those exact shoes, from that exact retailer, in the margins of the online magazine you’re reading or on your social media platforms. . Image credit: retargeter.com. Retargeting Tools We Love.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Sana Commerce

MAY 17, 2023

We conducted research on B2B buyers and found that e-commerce is now the number one channel professional buyers use to place orders for their business. In order to see what competitors are ranking for, you can do a basic search on your target keyword (in incognito mode).

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

QuanticMind

OCTOBER 9, 2023

Advertisers generally have just a few seconds to attract and engage consumers, so it’s important the language is equal parts persuasive and straightforward in order to encourage them to react immediately, and to elicit the desired action. Social Media Today, in the US alone, there are approximately 178 million monthly users on Facebook, 133.5

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Convince & Convert

JUNE 7, 2010

link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv. Great story!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. But in order for you to achieve these things, it’s imperative that your content gets in front of the right people.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Referral Rock

NOVEMBER 14, 2019

In order to sustain your business and fuel your growth, you need to generate leads consistently. Before, word of mouth and other traditional methods were enough to kick start sales. Invest in PPC. The problem is, some people think that PPC advertising campaigns are simple. But PPC can change that!

Lead Generation 63

Lead Generation Paid Content Lead Ranking Lead Scoring 63

Digilant

APRIL 22, 2021

When it comes to selling cars in 2021, the highest quality automotive digital advertising strategies must be employed in order to reach monthly sales goals. This feedback can be used on a dealer’s website and social media, which is free content. PPC campaigns can have a high ROI when they are designed correctly.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

When it comes to selling cars in 2021, the highest quality automotive digital advertising strategies must be employed in order to reach monthly sales goals. This feedback can be used on a dealer’s website and social media, which is free content. PPC campaigns can have a high ROI when they are designed correctly.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

When it comes to selling cars in 2021, the highest quality automotive digital advertising strategies must be employed in order to reach monthly sales goals. This feedback can be used on a dealer’s website and social media, which is free content. PPC campaigns can have a high ROI when they are designed correctly.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Hubspot

JULY 24, 2020

For instance, some creative agencies you'll see are ones that offer marketing services, social media scheduling, advertising and branding, influencer marketing, and more. Every company needs a pricing model in order to charge for their services, and agencies are no exception. Owned Media. Pricing Models. Hourly Rate.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 97

accelerate agency

OCTOBER 21, 2020

Invest in paid search or PPC. Investing in paid search & PPC. Some of these – like guest posting and using social media for SEO – will be covered later, in subsequent posts. Invest in Paid Search or PPC. Paid search or pay per click (PPC) advertising is another avenue worth exploring.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

accelerate agency

APRIL 12, 2023

Invest in paid searches or PPC Paid search or pay per click (PPC) advertising is another avenue worth exploring. If you do invest in PPC ads, you want to get as much bang for your buck as possible, keeping the customer acquisition costs low. Why do B2B companies need SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Traditional referral campaigns like email shots and social media can resemble a bit of a scattergun approach.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. With the data in hand, you can start making important changes to your website in order to best suit your customers’ needs.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

EveryoneSocial

JUNE 8, 2021

As new social channels emerge and existing platforms update their offerings, the jargon of social media marketing evolves as well. Today, even people who aren’t so social-savvy know what Facebook is and understand the concept of a “follower” or a “retweet.”. In terms of social media terms, API has a host of uses.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Thanks for the perspecttive.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Oktopost

AUGUST 10, 2023

Any form of digital marketing – whether SEO or traditional PPC – is ultimately designed to generate more quality leads and boost the numbers going into the funnel (and out the other end). Some are more effective than others – and some really need to be executed as part of a more comprehensive marketing strategy in order to bear fruit.

Social Media 62

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 62

Single Grain

JUNE 24, 2019

Buzz marketing is all about trying to leverage word-of-mouth marketing to work in your favor, creating something interesting or useful enough that you get people talking about it and sharing it on their own. social proof) – much more than we trust what a brand’s copywriters have to say about the products or services.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

SmartBug Media

MARCH 9, 2023

These are typically organic pieces of content and can include mentions in online publications, customer reviews, retweets on social media, and viral videos. Paid media refers to advertising conducted through paid campaigns such as pay per click (PPC), display ads, or sponsored content. Now, let’s dig deeper.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. RK : Measuring social media’s direct impact on sales.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Directive Agency

NOVEMBER 17, 2017

As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to be a savvy marketer. Second, it means that your salespeople understand the importance of building a connection with prospects in order to make a sale.

Top of Funnel 40

Top of Funnel Digital Marketing Funnels Funnel Advertising Sales Qualified Leads 40

Hubspot

SEPTEMBER 13, 2010

In this week's top inbound marketing article, Mashable discusses 10 emerging social platforms and what businesses can do to start experimenting with them. 10 Emerging Social Platforms and How Businesses Can Use Them. This Mashable article serves as a guide to how emerging social media platforms can benefit businesses.

Inbound Marketing 28

Inbound Marketing Social Marketing Planning Work Management 28

Optinmonster

AUGUST 25, 2021

Create a Word-of-Mouth Popup. One of the best ways to do that is with a “word-of-mouth” popup. But you may be wondering, “What’s the advantage of adding a word-of-mouth popup to my site?” Imagine getting a customer who just placed their order for your product or services.

Word of Mouth 97

Word of Mouth Work Management Marketing Management Ideal Customer Profiles 97

Directive Agency

JUNE 2, 2017

“Excellent conference – tilts towards content with a side order of social and email…very well run, affordable, and fun.” For example, we sent most of our PPC experts to the PPCHero conference not to long ago. .”- Will Reynolds. B2B Conference #3: Uberflip Experience. Start Date: August 22, 2017.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130