Marketing Insider Group
OCTOBER 15, 2020
Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.
Webbiquity
JANUARY 20, 2021
Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. And not just that.
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Bluetext
MARCH 28, 2023
Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). How Personalized Ads Work: In Apple’s words , “Apple delivers advertising helps people discover apps, products, and services while respecting user privacy.
Martech Advisor
JANUARY 6, 2020
Privacy challenges, the return of contextual ad networks, consumer engagement measurability and more! 2020 is going to change the media and advertising landscape in huge ways. Privacy Measures Will Continue to Spark New Identity Solutions, Such as Internal DMPs. You don’t have to see Apple’s new “Privacy.
Sprout Social
DECEMBER 5, 2022
Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??
Zoominfo
MAY 22, 2020
Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. such as websites visits, social media posts, or online purchases?—fall Clear Messages About Personal Data Use Enhance the Privacy Experience. Digital behavior?—such
Sprout Social
JUNE 15, 2020
Is there a link between GDPR and social media? ” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.
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