article thumbnail

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Only 40% share webcasts. Share your opinion or experience in the comments below or with me on Twitter ( @wittlake ). Respondents are 5x more likely to say they are the most valuable (30%) than to say they are the least valuable (6%).

article thumbnail

Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

Thought leadership requires your point of view to be broadly distributed and recognized across a peer group , where it can drive discussion and shape opinions. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Instead, thought leadership should be your door opener.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Things Your CEO Can Write About On His/Her Blog

The Point

Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. A good place to be controversial.

Webcast 100
article thumbnail

Five9 shares Sales Development best practices in this Q&A

Conversica

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast. If you are interested in learning more, please listen to the full recording of our webcast together. Question: What is your opinion about building teams in the Bay Area versus elsewhere?

article thumbnail

No, Content Will Not Kill Advertising

Digital B2B Marketing

Each has a role to play in creating and shaping opinions of your company and product. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose. The Spectrum of Marketing. A mobile banner? A television spot? A white paper? Talking to a salesperson?

article thumbnail

B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

A perfect way to promote whitepapers and webcasts. Do you need a second opinion on publisher programs that combine advertising and lead generation? Here is an example, paraphrased to protect the identity of the publisher: A leaderboard banner highlighting multiple assets with guaranteed impressions and leads.

article thumbnail

Marketing For The Small Business: How To Get Started

Marketing Insider Group

One observation was clear in the majority of those projects: the business owner made decisions based on their opinion of what colors, pictures or layout designs they liked. Tactics to look at next include paid search, email, newsletters, webcasts, articles, banner ads and even pay-per-lead programs. Want to see more content like this?