Remove survey workflow-manager
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Marketing Orchestration: Easing Tool Alignment Through Shared Engagement

Heinz Marketing

Survey team for needs gaps. Conduct a survey in the marketing department on tool preferences and process issues. As it is necessary for effective change management, reiterate why this tool is necessary from the start of implementation through its final stages. Step 5. Establish training and process workflow changes.

Tools 113
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The latest AI-powered martech tools

Martech

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

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How Agile Marketing Boosts Morale and Employee Satisfaction

Marketing Insider Group

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. Shared, transparent workflows. It also makes it easier for them to eventually become self-managing.

Planning 263
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What are we automating in marketing and martech in 2022, and who is automating it?

chiefmartech

It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. Hard empirical data, not soft biased opinions. Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index.

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Six Lessons Learned from High-Performing Lean Teams

Webbiquity

In 2016, we sent out our first Lean Business Survey to learn more about how Lean was being applied in knowledge work. How do these teams avoid common project management mistakes and avoid pitfalls? For most teams (about 83%), their Lean journey includes Kanban, a visual method of managing workflow. Obsess Over Metrics.

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How to Ask Customers for Reviews

SmartBug Media

The Power of Customer Reviews Customer reviews are feedback or opinions shoppers share about a product or service. Consider these strategies to impress customers into wanting to sing your praises: Provide transparent and detailed product information on your website to effectively manage customer expectations.

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Too Many Content Marketers Are Making This Metrics Mistake

Contently

According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. Perhaps you have an intuition that projects are getting stuck at a certain stage, but you need numbers to justify that opinion. That’s just basic economics.