Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. What Are the Core Elements in Any Good Social Engagement Strategy?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Tomorrow People

NOVEMBER 23, 2012

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Ask their opinion. Do you get around? Start a dialogue.

Social Media 120

Social Media Media Viral Marketing Advertising Funnels 120

Tomorrow People

NOVEMBER 23, 2012

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Ask their opinion. Do you get around? Start a dialogue.

Social Media 120

Social Media Media Viral Marketing Advertising Funnels 120

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts. 4) "No, It's Not Your Opinion.

Viral Marketing 52

Viral Marketing Analysis Opinions Creativity 52

Hubspot

MAY 31, 2017

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random.

Viral Marketing 78

Viral Marketing Content Trigger Marketing Class 78

Convince & Convert

AUGUST 5, 2012

Especially in this social media age, where corporations’ missives are displayed cheek to jowl with those of our family and friends, it’s easy to think of business involvement in social as a necessary evil – paying the freight so it remains free for people. Does Social Media Stunt Marketing Hurt Brands?

Social Media 134

Social Media Media Viral Marketing Curation 134

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media.

Social Media 53

Social Media Campaigns Media Viral Marketing 53

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Biznology

JANUARY 26, 2015

Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. That’s right, the phone manufacturer’s Tweet was sent via iPhone. The answer isn’t simple.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Social-Powered Traditional Media.

Social Media 133

Social Media Media Blogger Television marketing 133

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. What is your audience’s favorite social media platform ? You’ll notice that some of these viral headlines got more shares on one social media platform versus another.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

NOVEMBER 8, 2023

For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. For example, you might notice complaints on social media about the poor battery life of your tech product. A viral post can make you popular, while a critical tweet can spark backlash.

Work Management 110

Work Management Marketing Management Customer Satisfaction Analysis 110

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Social media is not a numbers game.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Social media is not a numbers game.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Chris Koch

OCTOBER 12, 2009

We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution. Look at it this way and social media inevitably becomes evolution, as social media researcher Josh Chasin convincingly argues here. How does social media fill that void?

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. . • How much time will you be able to allocate to this project?

Social Media 155

Social Media Media Paid Content Work Management 155

Leadspace

JULY 9, 2018

Social media is an important channel for companies to stake their brand presence, create awareness, drive traffic to their websites and even generate leads. But a lot has changed since the early, heady days of social media marketing. 3 Ways Social Media Has Evolved in Recent Years.

Social Media 54

Social Media Social Marketing Media Lead Ranking 54

Convince & Convert

JUNE 22, 2011

But there is at least one element of the early Google culture worthy of discussion as it relates to social media. I learned one wholly invaluable lesson from those challenges, one that is as relevant to social media as it is to other media: embrace, and never stray from, who you are at that core.

Social Media 118

Social Media Google Paid Search Agency Advertising Agencies 118

BenchmarkONE

NOVEMBER 30, 2018

This is an excellent strategy, but it results in many of the same businesses completely overlooking social media as a platform for a potential recon mission, which is an enormous missed opportunity. Let’s take a look at the 6 key things you can learn by spying on your competitors’ social media.

Social Media 45

Social Media Media Customer Satisfaction Ideal Customer Profiles 45

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Champion Communications

JULY 17, 2023

First and foremost, the show highlights the high-stakes nature of crisis communications, as the Roy family’s PR team is constantly working behind the scenes to ensure that their clients’ reputations remain intact, employing a range of tactics to sway public opinion and protect their business’s interests.

PR 62

PR Public Relations Ethics Transparency 62

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. In May, conversations around Dogecoin spiked by 125% as people raced to social media to discuss its unprecedented surge in value.

Viral Marketing 118

Viral Marketing Network Marketing Fulfillment eCommerce 118

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. I call this the relationship model of social media—it’s the underlying driver that attracts people to use it.

Social Media 100

Social Media Viral Marketing Tools Media 100

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. By keeping all messaging across all channels – from socials to email – in one editorial calendar, you can keep it consistent while adjusting it to each platform’s needs. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Brand Identity Branding 77