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Composability and usage-based pricing go hand-in-hand for martech applications

chiefmartech

The classic SaaS subscription models have used seat-based and tier-based pricing. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Or both: you pay for seats, but the price per seat goes up for higher tier subscriptions. How could it not?

Pricing 93
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Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Mereo

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. Opinions can undermine what should be a calculated, informed decision. Are you ready to set the groundwork?

Pricing 36
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How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127
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8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

Pricing 82
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B2B buyers see persistent problems with tech vendors

Martech

These are consistent with concerns buyers expressed in 2022, underscoring the need for better product and pricing information — and the lack of progress made in this area thus far. Buyers also have strong opinions about what they don’t want when working with B2B companies. Graphic from Hero Digital B2B Buyer’s Report.

Vendors 124
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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. A product marketing strategy is like a roadmap that gives you the directions you need to position, price, and promote your products successfully. Price the product. Prep the team for launch.

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Advertising performance in the context of conversation by Reddit for Business

Martech

Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance.