LeadSquared

AUGUST 19, 2021

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. The triggers are dependent on customer interests and actions.

Trigger Marketing 52

Trigger Marketing Email Marketing Examples Planning 52

Act-On

MAY 21, 2024

Should I have purchased XYZ products instead? Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. We recently spoke with our internal customer marketing expert, Jennifer Blanco. Do you know the average open rate for an email? It’s about 80%.

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., Happy selling!

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? These actions can be anything from opening an email to viewing a landing page on your website.

B2B Marketing 123

B2B Marketing Lead Scoring Lead Ranking Campaigns 123

SendX

MARCH 18, 2021

Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. The answer lies in what marketers call “ user feedback.” Whether it is they don’t like your customer services, website, or products, your customers want to share that with somebody.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Zoominfo

FEBRUARY 11, 2021

There are so many spam trigger words, someone could write a nice thick book about them. You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination. Email marketing Content marketing Digital marketing Account-based marketing (ABM) Direct marketing.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Technographic data.

Email Marketing 124

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 124

Martech

MAY 24, 2024

All-image emails give you no opportunity to market to customers with images blocked. Beyond that, production people say all-image emails are faster to put together and send. There’s no reason to rely solely on batch-and-blast marketing anymore. Marketers knew it was there but didn’t understand how it worked.

RFP 118

RFP Deliverability Blast Campaigns Budget Programs 118

Scoop.it

JUNE 7, 2021

Agile Email Marketing: This terminology was not familiar to me until last month. It is based on six disciplines and four shifts, as demonstrated in the diagram below: Source: The Six Disciplines of Agile Marketing. Proven Practices for More Effective Marketing and Better Business Results. What is agile email marketing?

Email Marketing 66

Email Marketing Template Product Work Management 66

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. But, email personalization takes time and effort to perfect – especially if your resources are spread thinly on a small marketing team. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Automation Tactics 104

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Stevens & Tate

AUGUST 24, 2023

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. It increases email’s open rates. What is Email Personalization?

Personalization 81

Personalization Trigger Marketing Psychographics Open Rate 81

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 103

Email Marketing Gartner Peer-to-peer Privacy Policies 103

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. A successful email marketing strategy employs two types of emails: Flow emails. the list goes on. Campaign emails.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Click Rate 95

Click Rate Purchase Best Practices Trigger Marketing 95

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. percent open rate. Grow e-commerce sales.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Sharpspring

SEPTEMBER 9, 2021

As email marketers, we’ve all heard cries that “email is dead!” and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. .

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Zoominfo

OCTOBER 5, 2021

There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters? Words to Avoid As with anything in life (except for maybe poker) you want to be open and honest with people. There are significant drops in open rates of emails with day names in the subject line.

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Marketers want to connect with their audience, and email is one of the most effective ways to do this. A more scalable marketing strategy.

Automation 264

Automation Ad Building Digital Marketing Funnels Eye-Tracking 264

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? What Are Some Examples of Automated Email Marketing? Then, you set those emails to send based on specific triggers. Location: Emails can be triggered by a user’s geolocation.

Marketing Automation Services 72

Marketing Automation Services Automation Email Marketing Marketing Automation 72

Litmus

MAY 26, 2021

So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead. Here are seven principles to follow to make sure your email is the one that gets opened. Over 20% of email opens occur within the first hour of sending , and 30% within the second hour.

Brand Identity 115

Brand Identity Branding Trigger Marketing Mobile Marketing 115

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What’s the average email open rate that you can expect to see?

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Sana Commerce

FEBRUARY 6, 2024

Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52