Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., Happy selling!

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Oh did I say should?

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? These actions can be anything from opening an email to viewing a landing page on your website.

B2B Marketing 123

B2B Marketing Lead Ranking Lead Scoring Campaigns 123

Delivra

APRIL 15, 2019

For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know. To start, your business needs an email marketing strategy. Why Are Email Marketing Best Practices Important?

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Vision6

JANUARY 9, 2022

As we prepare for a cookieless digital era and Apple Mail’s privacy updates, it’s clearer than ever marketers need to keep up with the ever-changing data security landscape. In fact, abandoned cart emails can generate conversion rates as high as 41%. Want to include these email retargeting best practices in your next campaign?

Practices 91

Practices Best Practices Deliverability Click Rate 91

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. How Does Apple Mail Privacy Protection Affect B2B Email Marketing?

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? What best practices should we put in place? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Delivra

MARCH 28, 2019

They’re valuable for marketers at all skill levels. It’s why even the most skilled digital marketers with a background in email focus on their subject lines. Email marketers know that email subject lines are a critical component of their success. Studies have shown it makes open rates tank.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. 5 ways the read rate is useful.

Open Rate 112

Open Rate Peer-to-peer Privacy Policies Click Rate 112

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. Friday was also the best day with the highest click-through rates (2.7%).

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Steer Clear of Spam-Triggering Words While spam filters have evolved far beyond just scanning for individual words, there are still certain terms and phrases that can raise spam traps when overused.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 103

Email Marketing Gartner Peer-to-peer Privacy Policies 103

Martech

MAY 24, 2024

All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. In a recent talk with marketers, I acknowledged that sometimes you do have to send the same message to all subscribers. Sentence : 100% open rate for life.

RFP 118

RFP Deliverability Blast Campaigns Budget Programs 118

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Increases your email list engagement rates.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Increases your email list engagement rates.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Porch Group Media

JANUARY 14, 2023

There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more. Email personalization increases open rates by 26% and generates a 760% increase in email revenue.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Zoominfo

OCTOBER 5, 2021

There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters? Words to Avoid As with anything in life (except for maybe poker) you want to be open and honest with people. There are significant drops in open rates of emails with day names in the subject line.

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Blue Flame Thinking

SEPTEMBER 13, 2021

So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal? In a nutshell, it will stop senders from knowing if an email has been opened or detecting the recipient’s IP address. of all email opens, which may equate to half your current list.

Privacy Protection 95

Privacy Protection Privacy Open Rate Opt-out 95

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. To discuss these upcoming changes, we invited Chad White, Head of research for Oracle Marketing Consulting, to join us on Real Time Banter. ” What metrics should marketers hone in on during this time? .

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Sana Commerce

FEBRUARY 6, 2024

Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. With a laser focus on practicality and results, MailChimp seamlessly integrates AI capabilities, facilitating the generation of data-driven product recommendations.

Loyalty 52

Loyalty Marketing & Strategy Marketing Strategy Ideal Customer Profiles 52

Martech Advisor

NOVEMBER 20, 2019

It uses preconfigured business rules to trigger communication, helping you dramatically cut downtime and effort spent reaching a large audience. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. Email Marketing Automation vs. Transactional Email Automation. Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

SendX

JUNE 27, 2020

Morty was a beginner in email marketing. Then Morty saw a drop in his open rates, click rate. Choose an ESP that follows these best practices: Warm-up their shared IP pools. Actively monitor their ecosystem, adhere to best practices, and get rid of foul users. Follow content best practices.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Only B2B

JUNE 25, 2021

Email marketing is the most reliable and cost effective marketing channel for many businesses. For many years it has been acting as an ideal and most effective way to market your product and services. . LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Create An Email Marketing Plan .

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. You’ve spent time, money and energy creating a valuable product. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62