Martech

FEBRUARY 21, 2024

Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Engagement data (email open rates, social media engagement, etc.)

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

ConvertKit

JUNE 28, 2021

Open rates, clicks, replies, and a recipient marking your email as ‘not spam’ are all positive signals that improve your reputation. [26:10] The best course of action is to engage people who see your emails and use marketing tactics that encourage people to open, click, and reply. [36:27] Pullquote. “ Main Takeaways. [04:35]

Deliverability 115

Deliverability CAN-SPAM Open Rate Click Rate 115

ConvertKit

JULY 19, 2021

Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. 04:00] Stop focusing so much on open rates and prioritize other metrics such as clicks and purchases. Last season, we defined the ABCs of deliverability.

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 101

Work Management Marketing Automation Services Marketing Management Deliverability 101

Litmus

JUNE 7, 2022

And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ). Litmus’ email client market share data shows the Apple Mail client—on iPhone, Mac, and iPad devices—with nearly 60% of combined email opens as of April 2022. Work with (not against) MPP.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Work Management 85

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Not all leads are created equal. Aka, the dream leads.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Valasys

OCTOBER 10, 2023

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. In this article, we will explore the key advantages of mass text messaging and delve into the implementation process, as well as how to overcome potential challenges.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Optinmonster

APRIL 4, 2024

That doesn’t leave much room for growth in your marketing efforts, After moving to a paid plan, you may find Mailchimp’s email marketing features lacking and the price increases unsustainable. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Blue Flame Thinking

SEPTEMBER 25, 2023

Email Marketing Services in 2023 Choosing an email marketing platform can be difficult as providers offer different features and pricing options. Pricing is generally based on the number of contacts and emails you want to send. Always use opt-in methods to ensure you have permission to send future emails. Select a provider.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

ConvertKit

JANUARY 18, 2022

An opt-in confirmation email with a crystal clear CTA? 03:42] – Ben Rector’s killer opt-in confirmation email. [07:13] Start building your audience and reaching their inboxes: convertkit.com/pricing. Today, Alyssa and Melissa break down some of their favorite examples. A newsletter that rocks? Key Takeaways. [03:42]

Examples 78

Examples Deliverability Opt-out Opt-in 78

Optinmonster

AUGUST 24, 2023

It allows you to create high-converting popups and opt-in forms that convert. Key Features: Real-Time Event Tracking Smart targeting and audience segmentation Flexible design options Actionable insights and analytics Insanely easy setup Price: Plans start at $5/month. Get Started With OptinMonster Today!

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Vision6

APRIL 17, 2024

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. Drive SMS opt-ins: You can add SMS opt-in as a CTA in email signatures, or send out an email asking for their communication preference.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Optinmonster

JANUARY 18, 2024

The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. You can show the highest subscription plan first to draw a contrast with other, lesser-priced plans.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

ConvertKit

SEPTEMBER 29, 2020

Here are some common reasons a sender might want to run a self-led audit: They want to improve their very low open rates. Their opens suddenly dropped and they want to know why to fix the issue. Jump ahead. DIY deliverability audit. Deliverability audit steps you can take on your own. Try ConvertKit's deliverability in action.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

Webbiquity

OCTOBER 29, 2019

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Vision6

JULY 5, 2023

You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. There are the obvious rules like having a clear opt-out or unsubscribe link but for a more in depth explanation on staying compliant check out out guide to understanding email compliance here.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Optinmonster

OCTOBER 6, 2023

Welcome emails receive 4x the open rate of other marketing emails, and their conversion rate is 23x higher. With this success rate, you can’t afford to overlook welcome emails. Potential customers need to hear your message an average of 7 times before purchasing. Email automation helps you win those sales.

Marketing Automation Services 72

Marketing Automation Services Automation Email Marketing Marketing Automation 72

Optinmonster

AUGUST 16, 2023

Apart from the interface, here are a few more less-obvious features to look out for: Deliverability Rates You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders. They should employ authentication protocols (like DKIM and SPF ) to maintain high security and deliverability rates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

ConvertKit

JULY 6, 2021

For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. List cleaning is still critical. Pullquote. (27:10)

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

SalesIntel

MARCH 20, 2024

Impact on Engagement and Response Rates Low Open Rates: Your prospects are less likely to open emails that appear generic or impersonal. Lower Click-Through Rates: Even if the recipients see such generic emails, they are quite unlikely to click on any links or calls-to-action contained within the email.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Optinmonster

JANUARY 18, 2024

The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. You can show the highest subscription plan first to draw a contrast with other, lesser-priced plans.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. If all we do is focus on winning the sale, they’re going to tune out or opt out.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads. It is a known fact that email marketing has become the most effective form of marketing.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Zoominfo

JULY 23, 2020

While warm leads show interest, they differ from hot leads when it comes to specificity — time, price, and ability to make the decision. Not all leads are created equal. In fact, they fall more on a spectrum. There are good ones, not-so-good ones, and just plain bad ones. Aka, the dream leads. Don’t worry, we’ll explain.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Vision6

MAY 1, 2023

4) Higher open and response rates According to a recent study conducted by Gartner, transactional SMS has an open rate of approximately 98% , significantly higher than other communication channels such as email. Transactional SMS helps businesses provide vital and time-sensitive information to their customers.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

Hubspot

JANUARY 23, 2020

Price: Free plan, then $9-$299/mo. Price: Free plan, then $19-$599/mo. Price: $19-$49/mo. With OptinMonster, a huge function of the platform is giving customers the choice to opt-in to emails and track their progress. Price: $9-$149/mo. Price: Free plan, or $800/mo. OptinMonster. Image Source.

Work Management 93

Work Management Marketing Management Budget Programs Software 93

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox. The biggest error that we see in email marketing is going right for the sales pitch.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

SmartBug Media

JANUARY 23, 2023

So, the higher rate at which you collect subscribers leads to higher business revenue. Although SMS lists tend to be smaller, they’re very important because SMS messages have a 98 percent open rate. This is all well and good, but you also need to know each one of your marketing campaigns works as revenue leverage.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Mailmunch

MAY 31, 2021

This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. There are many tools and techniques that shoppers use to help them compare the prices of products and the quality that a business offers.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Vision6

MAY 30, 2023

SMS advertising tips to boost engagement Compared to other traditional marketing channels such as email, SMS marketing showcases some of the highest user open rates. Just remember to leave whitespace between your CTA and your opt-out link to avoid any accidental customer unsubscriptions.

SMS 52

SMS Examples Marketing Management Opt-out 52

ConvertKit

JULY 21, 2020

HEY takes a tough stance on open tracking pixels. Keep reading to learn more about how HEY blocks open tracking pixels and what that means for senders and their deliverability. HEY takes a tough stance on open tracking pixels. HEY will automatically block open tracking pixels, which they refer to as “spy tracking” pixels.

Deliverability 52

Deliverability Opt-out Opinions Opt-in 52

Optinmonster

NOVEMBER 11, 2023

The Welcome Email Your welcome email is the email you send a subscriber within 24 hours after they opt in to your list. Offer emails typically have high open rates. Don’t worry, you don’t have to slash prices right and left. Do you want to learn about the different types of emails? However, not all emails are the same.

Lead Ranking 74

Lead Ranking Newsletter Email Marketing Lead Scoring 74

Optinmonster

AUGUST 11, 2021

Plus, SMS is well-known for having high open rates and larger amounts of user engagement than other marketing channels. And much more… Price: Paid plans start at only $9/month. SMS marketing is one of the best tools at your disposal. And once you get that phone number, how do you effectively manage your contact lists?

SMS 65

SMS Planning Work Management Marketing Management 65

ConvertKit

MAY 10, 2019

If your email list isn’t properly set up with email segmentation, your subscriber could assume your email content isn’t relevant to them based on the few emails they’ve read and therefore, impact your open rates. Increases your email list engagement rates. Open rates aren’t the only way to measure email list engagement.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

If your email list isn’t properly set up with email segmentation, your subscriber could assume your email content isn’t relevant to them based on the few emails they’ve read and therefore, impact your open rates. Increases your email list engagement rates. Open rates aren’t the only way to measure email list engagement.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ClickZ

DECEMBER 27, 2019

30-second summary: Engaging both loyal shoppers and those acquired throughout the holiday season can bring greater results: Research shows that retargeting can lead to 147% higher conversion rates. What does this mean for marketers? Well, there’s no time to rest. Normally, sales tend to peak either right before Christmas or after.

Top of Funnel 65

Top of Funnel eCommerce Urgency Marketing Outreach 65