KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

JULY 1, 2013

While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Quality content will be key.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Start by focusing on one or two channels and build out your plan of action as time and resources allow. Basic Recommendations for Getting Started.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MAY 6, 2020

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market. Implement this targeting in traffic campaigns, leading your audience to a registration page for the event in order to increase sign-ups.

Paid Content 283

Paid Content Social Media Promotion Media 283

ClearVoice

NOVEMBER 16, 2022

This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. Top 7 Content Marketing Influencers to Follow. Rand Fishkin.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Global Spending on influencer marketing has increased to USD $34.08 Twitter Space.

Statistics 98

Statistics Advertising Agencies Paid Search Agency Allocation 98

KoMarketing Associates

SEPTEMBER 27, 2018

Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. One of my favorite ways to do this is by creating public lists on Twitter. You can also create Tailored Audiences using Twitter usernames. Initial Content Distribution. Resharing Top Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Repurpose and Bundle Existing Content.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Take advantage of any real-life resources available.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. A national digital marketing company, SmartBug understands the importance of a digital footprint. Want to get the most traffic out of your blog?

Cost 105

Cost Paid Search Agency Planning Work Management 105

KoMarketing Associates

FEBRUARY 13, 2020

It’s no coincidence that 93% of successful B2B marketers are extremely committed to content marketing. A comprehensive content strategy offers many benefits for B2B companies – increased traffic and leads, strengthened thought leadership, boosted engagement and more. Leverage social media as a conversational tool.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JANUARY 22, 2019

Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. It’s a time-consuming space, and you need to be clear about what you’re after before putting the resources and efforts behind it. What do you want from social media? The list goes on.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Conductor

MARCH 8, 2022

She is the founder of Orainti—a highly specialized boutique SEO agency—and has been a featured speaker at over 100 marketing conferences across 20 different countries, including Women in Tech SEO. Aleyda creates detailed SEO learning paths and resources to teach more people SEO from trusted resources.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing. PPC Marketing for PR Pitching.

Viral Marketing 100

Viral Marketing PPC PR Content 100

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. PPC campaigns allow your company to instantly generate targeted traffic and quickly increase online visibility. Pay Per Click (PPC) Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Parse.ly

SEPTEMBER 26, 2022

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech Advisor

AUGUST 21, 2019

Increasingly, a new category of customer traffic is coming into focus. Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. How to Get Started with Tracking Dark Social Traffic – Two Strategies.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

DECEMBER 19, 2017

More about this challenge : Sometimes, budgets can be tight and the amount of financial support and resources desired makes it a challenge to meet and exceed projected goals. However, just because the dollars and resources may not be abundant, goals can still be met. Lack of Prioritization.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

NOVEMBER 29, 2018

High-quality content earns traffic and backlinks, which helps your search ranking. This, in turn, boosts visibility and increases organic traffic. I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

AUGUST 12, 2020

These are reserved for use in the education space, but there are instances where sales training, technical certifications, or other human resources certificates can come into play. As a B2B marketer, it’s crucial to develop methods that help you stand out from the crowd, as well as to weed out any B2C traffic.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 1, 2016

This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. Second, consider using the Small SEO Tools Plagiarism Checker.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Referral Traffic to Content Marketing Campaign. What are Custom Reports?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

MAY 27, 2014

To see what/when updates have occurred, check out the following resources: Google Algorithm Change History – Moz. Also be sure to follow the Matt Cutts Twitter feed, as he’ll often provide clues as to when an update is happening or about to happen: . The key to evaluating traffic is to look at your normal traffic trends.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. Increasing referral traffic. And if you write articles regularly for certain publications, you can build a readership and channel high-quality traffic to your own site. .

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 Handley has a large following of marketers for her insights on content marketing strategies, which is the premise for her book. ‘Everybody writes’ emphasizes the importance of writing for social media marketing. Building a plan on how to market a business on social media.

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

AUGUST 26, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. It’s not Twitter. LinkedIn Native Videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Four Ways to Move Traffic to Conversion. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148